REPORT TOPIC: PIZZA HUT PRESENTED TO: MADAM AMMARA PRESENTED BY: NIMRA IRSHAD SADIA RASHEED QUDSIA...
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Transcript of REPORT TOPIC: PIZZA HUT PRESENTED TO: MADAM AMMARA PRESENTED BY: NIMRA IRSHAD SADIA RASHEED QUDSIA...
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REPORT
TOPIC:
PIZZA HUT
PRESENTED TO:
MADAM AMMARA
PRESENTED BY:
NIMRA IRSHAD SADIA RASHEED QUDSIA ZAFAR RAZINA IRUM MUMTAZ
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Pizza Hut
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History of Pizza Hut
• We started our life in 1958 when Frank and Dan Carney opened the first Hut
• The first Pizza Hut restaurant was only small, with enough room for 25 seats
• the building looked like a hut... Pizza Hut was
born
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• Fifteen years later, the first UK restaurant opened. Since then we have grown to become the biggest Pizza Company on the planet.
• Here is a Quick Bite History for you
• From 1999 to 2008• 1999• Pizza Hut has over 400 restaurants, employing
14000 people. The Italian Pizza is launched in the UK
• 2004 Pizza Hut launches The Big New Yorker.
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• In 2005The 4forALL is launched - The biggest new product launch in the history of Pizza Hut. Over 600 restaurants now open in the UK. 70 of them are Franchise units.
• In 2008
Thick ‘n’ thin, Pizza Hut’s ‘best of both’ offering is launched
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Pizza Hut's Vision
Pizza Hut's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that they make every customer in every restaurant smile. To achieve their vision, they are focused on three worldwide strategies:
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OUR VISION
• Be the Best Employer
• Deliver operational excellence
• Achieve Enduring Profitable Growth
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Pizza Hut's Mission Statement
• Pizza Hut serves millions of pizzas everyday to millions of customers worldwide. But our plans are like our pizzas - BIG!
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Our Mission
• To be the most lover n trusted restaurants of the world
Our Passion
• Great People Great Pizza & Great Time
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Pizza Hut in Pakistan
• Pizza Hut starts its business from Karachi in 1992 and there are sever stores of pizza hut operating in Karachi.
• The second time pizza hut introduced in Lahore and there are sever stores of pizza hut operating in Lahore.
• Islamabad, the third city of Pakistan where pizza hut open its stores and five stores of pizza hut operation in Islamabad.
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• Multan, the fourth city of Pakistan where pizza hut open its stores and only one
• store of pizza hut operation in Multan.
• Currently Pizza hut is planning to expand its business to other cities by following preferences:
• Sialkot• Faisalabad• Gujranwala• Peshawar
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SADIA RASHEED
PRODUCT LINE
n
PRODUCT
DIFFERENTIATION
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Product Line PIZZA:
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astasastas
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Ice creams
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GARLIC BREAD
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Product Differentiation
• Pizza Hut products can be differentiated on the basis of following attributes.
• Reliability of product • Features of product
(presentation packaging etc.)• Style (product’s look and feel to
buyer) • Symbols or trade mark of Pizza
Hut
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Seasonally
There is very little seasonally is present in the product of Pizza Hut. If you analyze the trend of sales for Pizza Hut, it will be clear that that sale have been increased during
• Summer vacation.• At week ends• After mid night• At special events e.g. Eids,
Independence Day etc.
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Product line and Branding for Pizza Hut
• Crusts:Three crusts are there
• Pan Pizza • Stuffed Crust
• Thin n crispy
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Pizza
• Two types of Supremes
• Supreme
• Chicken supreme
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Chicken Feast
• Chicken Tikka
• Chicken Fajita
• Fajita sacilian
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Beefy Treats
• Hot & Spicy
• Tandoori
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Classic Pizza
• Cheese lover
• Veggie Lovers
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NUTRITIONAL INFORMATION
• At Pizza Hut we are proud of the quality of our food and passionate about providing a vast selection for our customers to choose from. We have put together all the nutritional information you could need so that you can balance your menu choices and have the full picture of what's in your Pizza Hut favourites!
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COMPETITORS:
• KFC
• Mcdonald’s
• INDULGE
• SMART CHICKS
• PIZZA TRACK
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THANKS
FOR
LISTENING!!!!!!!!