Singapore - Location

Singapore - Location

Singapore - Location

About Singapore People, Language, Culture

Total Population: 5,183,700 Ethnic Chinese: 74.2% Malays: 13.4% Indians: 9.2%

English is the main language of instruction in schools

Major industries - Manufacturing, Wholesale & Retail, Business Services

About Singapore Tourism Performance

Tourism – 2010

The Straits Times, 23 March 2011

Tourism – Moving forward

Singapore Tourism Board’s targets to ensure that tourism remains a key economic pillar by tripling Tourism Receipts to S$30 billion, doubling visitor arrivals to 17 million, and creating an additional 100,000 jobs in the services sector by 2015.

These targets will drive future initiatives in the tourism industry over the next 10 years, catalysed by a S$2 billion Tourism Development Fund.

The Straits Times, 8 March 2011

Matchbox The Concept Hostel, Singapore

Matchbox The Concept Hostel, Singapore

Matchbox The Concept Hostel, Singapore

Hostels in Singapore

Approximate number of backpacker hostels: 155

Average number of beds: 4,750

Average prices (per night): USD 7-33

Location clusters: Little India Balestier

Chinatown Clarke Quay

Lavender Geylang

Governmental Regulations

Urban Redevelopment Authority: Change of Use

Singapore Civil Defence Force:Fire Safety Certification

Issues and Challenges

1. Selection of suitableproperty and location

3. Stiff Competition2. Backend BookingSystems

Innovation – Partners

AkzoNobel Spa Esprit Ministry of Chair

- Strategic partnership with three partners

- Complementary and dynamic Synergy

- Homegrown brands

THANK YOU