Report Of The Merits Of The Competitive Position For AirAsia - 02
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Transcript of Report Of The Merits Of The Competitive Position For AirAsia - 02
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18th
Dec2010
Report Of The Merits Of
The CompetitivePosition For AirAsia
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REPORT OF THE MERITS OF THE COMPETITIVE POSITION FORAIRASIA
TABLE OF CONTENTS
Description Page
Acknowledgements
I
Executive Summary
II
1.0. Introduction
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1.1. AirAsia Berhad
1
1.2. Vision and Mission
1
2.0. External Environment Analysis (SWOT analysis)
2
2.1. Opportunities
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2.2. Threats
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2.3. PEST analysis
2-3
2.3.1. Political
3
2.3. 2. Economic
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2.3. 3. Social
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2.3. 4. Technology
3
3.0. Internal Environment Analysis (SWOT analysis)
4
3.1. Strengths
4
3.2. Weaknesses
4
4.0. Significant Resources
4
5.0. Capabilities
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TABLE OF CONTENTS
Description Page
6.0. Competitive Advantage
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6.1. Identifiable External Factor
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6.1.1. Cross-Country Differences in Cultural, Demographic
and Market Conditions
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6.1. 2. Characteristics of Multi-Country Competition
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6.1. 3. Internet Technology Service
7
6.2. Internal Weaknesses
7
6.2. 1. Strategy Mistake
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6.2. 2. Strategy Management
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6.2. 3. Industry Attractiveness Factors
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7.0. Conclusion
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8.0. References
9 13
9.0. Bibliography
14 16
10.0. Appendix
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REPORT OF THE MERITS OF THE COMPETITIVE POSITION FORAIRASIA
Word CountedWord Counted
2754 Words2754 Words
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