FACULTY OF HOTEL AND TOURISM MANAGEMENT

FUNDAMENTAL OF MARKETING (MKT243)

PROJECT ON :

TYPE OF PRODUCT WITH MULTIFUNCTION

PREPARED BY :

MUHAMAD HARITH AKMAL BIN A. MOHD PUAT (2014817004)

MOHD GHAFFAR BIN ABD KARIM (2014859896)

MADZIATUL NURUL SALEHA BT MADRUS (2014861678)

FATEN SHAHIRA BT NOOR AZIZAN (2014480948)

NOR AINAA BT HUSSAIN (2014423668)

PREPARED FOR :

MADAM JANATUL AKMAR BT AHMAD AWALUDDIN

SEMESTER :

JUNE 2015 – OKT 2015

TABLE OF CONTENT

NO CONTENT PAGE

1. Itroduction

2. Company Background

3. Situation Analysis :

a) Strength

1) Distribution Channel

b) Weaknesses

1) New In the Market

2) New Product Line

c) Threats

1) Economic factors

2) Cultural development

3) Competitors

d) Oppurtunities

1) Market size

2) Future strategy

4. Target Market Specification

a) Demographic characteristics

(Age/Gender/Income/Race/Family Life Cycle)

b) Psychographic characteristics

(Personality/Motives/Lifestyle/Geodemographics)

5. Product Design and Pricing Fundamentals

a) Brand name

b) Product Design

c) Price

6. Advertising, Sales Promotion and Public Relations

(Promotional Mix)

a) Advertising

b) Public relations

c) Sales promotion

d) Personal selling

Types of Media

Television/Newspaper/Magazines/Radio

a) Advantages/Disadvantages of the media chosen