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MY DREAM PROJECT
OXYGENIZED MINERAL WATER
SUBMITTED TO :- SUBMITTED BY :-
PRO.RAJESH SYED SHAKIB HHSAIN
(HOD OF MARKETING DEPRARTMENT) ROLL NO. (153)
SEC. ~C
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Company Profile
Business Type : Manufacturer / Supplier
Year will be Established : 2018
Products Manufacturing and
Supplying: Oxygenized Mineral water
Contact Information
Company Name Syyeed Assoicates
AddressSyed Shakib Husain,174/128 Hata lal khan. Near Mehra Cinema Aminabad. Lucknow.
Uttar Pradesh. India
Phone No 91-9696264987
Fax 91-8826317050
Contact PersonMr. Syed Shakib (Proprietor)
Mobile +918826317050
About UsProducts manufacturing and supplying, oxygenized water
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INTRODUCTION
It is needless to mention that water, a compound of Hydrogen and Oxygen is a precious
natural gift which is very essential for survival of mankind including animals. The water
used for potable purposes should be free from undesirable impurities. The water
available from untreated sources such as Well, Boreholes and spring is generally not
hygienic and safe for drinking. Thus it is desirable and necessary to purify the water and
supply under hygienic conditions for human drinking purpose. As the name implies, the
mineral water is the purified water fortified with requisite amounts of minerals such as
Barium, Iron, Manganese, etc. which can be absorbed by human body. It is either
obtained from natural resources like spring and drilled wells or it is fortified artificially by
blending and treating with mineral salts. The mineral water shall be manufactured and
packed under hygienic conditions in properly washed and cleaned bottles in sterilized
conditions.
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BEVERAGE MARKETPLACE
In discussing this specific application of structured/altered water, it important to
understand the composition and dynamics of the existing domestic and
international drinking water marketplace. T
he dramatic turn the consuming public has recently been taking AWAY fromcarbonated beverages toward supposedly healthier "juices" and "natural" drinks
bodes well for alternative beverages such as drinking water.
However, a virtual horde of bottling companies already is packing this business
area with a wide range of drinking waters in both small and large format
containers as well as vending apparatus and bottled delivery systems. California,
the Sun Belt and now the Eastern seaboard are beset with scores of bottling
enterprises pumping spring and purified water into all types of outlets.
This massive assault on the drinking water marketplace has created a highly
competitive situation for all concerned: prices are depressed and the market is
saturated with near-identical drinking waters, with profits at both water vending
machines and store-shelves growing slimmer by the month due to the
increasingly competitive nature of the market.
It would be safe to say that in many geographic areas, the current bottled water
market is approaching a "maturity" or "saturation" phase where multiple entities
are competing for virtually the same demographic groups attempting to
merchandise virtually identical products(except for product labels and bottlestyles/shapes)..
Progressive bottlers are therefore looking deeper into the demographics of the
marketplace to identify so-called "niche" products---products which will attract
the health conscious Yuppie and X generations---products which can demand a
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premium price(and subsequent profit margin) and yet utilize existing, expensive
capital equipment(i.e. bottling facilities).
Responding to the call that "more oxygen is better", oxygen-enriched drinking
water represents one of those "niche' markets. A wide range of participants, bothdomestically and in both Asia and Europe, have developed various methods for
bonding oxygen of various types into water.
This expanding, "oxygen-enrichment" market includes both small format bottling
as well as so-called "concentrates" which rely on selected catalytic reactions when
ingested to release oxygen from the body's cells into a more bio-available format.
Added to this expanding market are a growing number of research, development
and marketing efforts designed to understand and subsequently exploit the
"memory" and "structured" aspects of water by utilizing electromagnetic energies
imprinted therein by various means.
This incursion by the "oxygen-enriched" and "structured water" communities into
the (quantum)physical nature of water is a serious departure from the
conventional chemical characterization of water and necessitates an entirely new
set of investigative techniques, measurement devices and marketing acumen.
Chemical characteristics of water are far more definitive than its physical
characteristics and this more definitive(chemical) understanding has naturally ledto a wide variety of water treatment, filtration and purification techniques to
"return water to its original (chemical) state
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SOURCE OF FUND
Available money 30 lakh app.
Loan 40-5- lakh
Partners introduce 35 lakh approx
COMPANY¶S SLOGAN :-
¶·FEEL THE ENERGY WITH PURE WATER··
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MISSION
first I want to set up my business successfully and capturedlocal market I want to lead in among various company in U.P.
VISION
I want to set up my business at national level and extent it.
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BASIS AND PRESUMPTIONS
This project has been drawn on the basis of following presumptions.
1 Working hours : 8 per shift
2 Number of : 3 shift/day
3 Number of : 300 Working days per annum
4 Total number of : 72 working hours
5 Working : 75% efficiency
6 Total period for : Third year achieving from maximum the date of capacity
commencement utilisation of production.
7 Margin money : 25% of Capital Investment
8 Rate of Interest : 15% per annum of Capital
9 Construction Cost of Building, Cost of Land, Labour Charges and Cost of Plant,
Machinery and Equipment have been considered as per prevailing rates in the market.
10 Cost of Installation and Electrification of Machinery and Equipment has been taken
at the rate of 10% of the cost of Plant and Machinery.
11 Operative period of the project has been considered as 7 years
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IMPLEMENTATION SCHEDULE
It is expected that total time of about 9 months will be taken from the date of
approval of the scheme for complete implementation. Break-up of theactivities and relative time for each of them is shown below:
Nature of Time PeriodActivity (in months)
1. Preparation of Project and its approval 0-1 month
2. SSI Provisional Registration 1-3 months
3. Sanction of Loan 2-5 months
4. Clearance from Pollution Control Board and taking 2-5 months
Permission from Municipal Health Authority/BIS etc.
5. Placement Order for machinery of equipment 4-6 months
6. Installation of machinery and equipment 6-8 months
7. Power connection arrangement from Electricity Board 2-6 months
P ACKAGED
DRINKING
W ATER
/MINERAL
W ATER
8. Appointment of staff etc. 5-8 months
9. Trial run 8-9 months
10.Commencement of Production and permanent registration - onwards
/marketing. 9 months
.
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TECHNICAL ASPECTS
Processing and Bottling Raw water to be processed is collected in tanks. A known
quantity is pumped into the above tank where the water is dozed with alum for
coagulation with heavy metals or insoluable matters.
The water after coagulation is allowed to settle for an hour. The impurities may be
removed by Reverse Osmosis techniques also. The supernatant water is taken to the
chlorination tank where primary disinfection is brought about by bubbling chlorine gas.
The water is then passed through sand filters for trapping of undissolved impurities. Thewater after sand filteration is passed through Carbon filters for removal of odour, colour
and also for dechlorination. It is then passed through series of micro fillers comprising 5
micron, 1 micron and 0.4 micron filter followed by ultraviolet disinfection system for
terminal disinfection. Packing is done in PET bottles of 1 litre capacity through an
automatic rinsing, filling, and capping machine fitted with an Ozone generator. The
bottles after capping are shrink wrapped (Optional) and packed in corrugated boxes of
one dozen each.
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PROCESS
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Quality Control and Standards
The plain drinking water has to be bottled in pet bottle as per IS Specifications
(IS:14543:1998:)Packaged Drinking Water and IS:13428:1998: Packaged Mineral
Water). The details of the specification can be obtained from Bureau of Indian
Standard, Manak Bhawan, 9, Bahadur Shah Zafar Marg, New Delhi 110002.
Production Capacity
Quantity : 45 lakh Bottles per annum Value : Rs. 281.25 lakh.
Pollution Control
Although this unit will not affect the environment, but the enterpreneurs are advised to
obtain, No Objection Certificate from competent authority of State Pollution Control
Board. They should develop Kitchen Garden in the factory premises to utilise waste
water from the plant.
Energy Conservation
Suitable measures should be adopted to use appropriate amount of fuel and electricity.
The promoters should arrange periodic auditing of electrical consumption, as the unit
will be running in three shifts. Unnecessary operation of machines should be controlled
to avoid excess consumption of electricity. Natural ventilation in production premisesmay be made available to avoid use of electrical power during day hours.
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FINANCIAL ASPECTS
A. Fixed Capital
i) Land and Building Amount (Rs. in lakh)
1. Land 0.5 Acres 1.00
2. Total covered area required for filteration, raw material 26.00
storage, packaging material storage, machinery, Spare
Land and Building Amount (Rs. in lakh)
parts, store, Finished goods,
Office, Quality Control Lab,
Toilets, Electrical Switch
room and miscellaneous
etc. 6500 Sq. ft.
@ Rs 400 per Sq. ft.
3. Boundary wall and Civil Works 3.00
on gate etc.
Total 30.00
ii) Plant and Machinery
Sl. Particulars Ind./ Qty. TotalNo. Imp
(Rs.In lakhs)
i) Alum. Treatment tanks Ind. 3 1.20
ii) Reverse Osmosis -do- 1 3.20Plant 2000 Lit/
iii) Chlorination tanks -do- 2 0.80made of S. Steel
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iv) Sand filter -do- 1 0.50
v) Activated Carbon filter -do- ± 0.60
vi) Micron filters ± 3 0.40(5, 1 and 0.4 Mic)
vii) Ultraviolet disinfectant ± 1 0.32system
viii) Electronic doser for alum- ± 1 0.30
ix) Electronic doser ± 2 0.30for Chlorinex) Ozone Generator ± 1 3.15
xi) Raw and Purified ± 4 1.60water collectiontanks with motor and accessories
xii) Automatic rinsing filling ± ± 7.50and capping machine
xiii) Shrink wrapping ± ± 0.15machine for bottle
xiv) Miscellaneous tools ± ± 1.50equipments, pipeline etc.and Plastic crates etc.
xv) Laboratory testing and ± ± 1.50Quality Control,Micro-biologicalinstruments etc.
Electrification and Installation charges 2.30@ 10% of plant and Machinery
Total 25.32
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iii) Other Fixed Assets Total (Rs.in lakhs)
i) Cost of furniture, furnishing 0.88and Official accessories
ii) Cost of deep bore tubewell 1.30for water reservoir
iii) Security Deposit to Electricity 1.00Deptt. etc.
iv) Preliminary and Pre-operative 1.50Expenses including CompanyFormation, Project Preparation,Technical Consultancy, TravellingExpenses, Interest during
construction period, Start-upExpenses etc.
v) Delivery van and contingency etc. 5Total 9.68
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MARKET COMPETETOR
Manver Mineral Water Company
Location - L. I. G. 2/100 Sector- H, Jankipuram,, Jankipuram, Jankipuram,Lucknow ± 226001
R Mineral Water
Location - Mohan Meakin Rd, Daliganj, Lucknow ± 226007
Acqua Minerals PVT Ltd
Location - C-72, Sec-A, Mahanagar, Lucknow - 226006
Ajanta Chemicals & Minerals
Location - Moti Ngr,Fly Over, Aishbagh, Lucknow - 226004
Ajanta Mines & Minerals Pvt Ltd
Location - 28/60, Ashok Marg, Lucknow - 226001
Allied Dental Suppliers
Location - Mahalaxmi Cplx, N K Rd, Hazratganj, Lucknow ± 226001
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Anandi Water Park
Location - Dayaram Purwa, Chinahat, Faizabad Rd, Faizabad, Lucknow -226007
Aqua Guard Water Purifier R epair & Service Centre
Location - A-29,1st Flr, Unit-4,Part-2,Nr Ram Krishna Math, Niralanagar,Lucknow - 226007
Aquaguard Water Purifier R epair & Service Ashok Mg
Location - 164/17-4a,3rd Flr, Nikhilesh Palace,Hasratganj,Ashok Ngr,Ashok Mg, Lucknow H O, Lucknow - 226001
Aquaguard Water Purifier R epair & Service Centre
Location - 7p, Dalibagh, Butler Rd, Lucknow H O, Lucknow - 226001
Aquansh Water Solution
Location - 1, Charbagh, A P Sen RD, Lucknow, Lucknow - 226001
Arif Suppliers
Location - 20/173, Indira Nagar, Lucknow - 226016
Aroma Water Ind
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Location - Vishal Sahid Apt, Golaganj, Lucknow - 226018
Arun Minerals
Location - 312 Sagar Industries Prabhat Indl .& Resi. Complex, OppDahisar Toll Plaza, Western Express Highway, Dahisar, Mumbai- 400068 (Also serves Lucknow)
Ashoka Suppliers
Location - Chowk Sarafa, Lucknow H O, Lucknow - 226001
Avadh Suppliers
Location - 242/139, Nadan Mahal Gat, Rakabganj, Yashiaganj, Lucknow -226003
Avadh Suppliers
Location - 244/160, Yashiaganj, Lucknow - 226003
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MARKETIN STRATEGY
TODAY MARKETING is a basic tool for selling products. ... In fact, this is a
part of marketing strategy. Nothing is specific in mineral water . ...That¶s
why I m focusing on oxygenized mineral water and on CRM process and
try to maintain good relation with seller and I never compromise with
product quality and I will also focus on packaging ««««««..
A good salesman can even sell drinking water