Report 4 Colour

8/2/2019 Report 4 Colour

1/15

4 Colours Art Jewellery

Project Report on

Visit to a Retail shop


BACHELOR OF MANAGEMENT STUDIES (BMS)

MARATHA MANDIRS

BABASAHEB GAWDE BUSINESS SCHOOL

MUMBAI CENTRAL

SUBMITTED TO

Prof. Yasmin Singaporewala

BMS Semester - VI Page 1


2/15


SUBMITTED BY:

Sr.no. Name Roll.no.

1 Farhan Choudhary 12

2 Pradnya Garibe 17

3 Humaid Nathekar 29

4 Prathmesh Patil 36

5 Sonali Shinde 53



3/15


Details of Visit

Name of the Shop : 4 Colours Art Jewellery

Date of visit : 14/03/2012

Duration of Visit : 2.00 to 3.30 pm

Address : Mulund (E),

Nirmal Lifestyle

Product Manufactured : Immitation Jewellerys

Name/Designation : Mr. Nitesh Jagwani

of the Concerned Owner

Industry Authority

Index



4/15


Sr.No Contents Page No.

1 Background 06

2 Vision Mission Statement 06

3 Type of Store 07

4 Retail mix 07

6 Production Process 12

7 Sustainable competitive advantage 13

8 SWOT 13

9 Conclusion 15

List of Diagram



5/15


Sr.No Name of Diagram Page No

1 Store Layout 09

2 Production Process 12

3 Sustainable Competitive Advantage 13



6/15


Background

Owner- Mr. Nitesh Jagwani.

Graduate B.com.

Worked in Sia 6mitations jewellery from 2006 March 2010.

Started his own kiosk on 25th July 2010.

Vision Mission Statement

Vision

Create an enterprise and brand value to increase the net worth of our group.

Mission

The very basis of our existence, our Mission is to successfully develop,

produce and sell high quality jewellery and accessories and help our

customers in getting the maximum value for money in process.

Type of store



7/15


Leased Department.

Situated at Ground floor of the mall.

Rent- Rs. 45,000-50,000 p.m .

Retail Mix:

Products

Pandants Earings



8/15


Necklaces

The above shown jewellery are made in two types :-

Immitation Jewellery.

American Diamond Jewellery.

Price

Immitation Jewellery 500 to 2,000 Rs.

American Diamond Jewellery 2,500 to 10,000 Rs.


Rings


9/15


Place

Situated at the entrance of Nirmal Lifestyle Mall, Mlund (E).

Store Layout

Fig 1



10/15


Promotion

Since it is just a kiosk they do not propmte their products on a large scale.

They promote their products through

Internet

Carry bags

Pamphlets

Providing Discounts, etc



11/15


Presentation

Since it is a Kiosk it is visible from all four corners. The customers

who are entering or leaving the mall can stop and have a look at the

jewellerys.



12/15


Personnel

The personnels includes

One sales Person

Jewellery Designer

Production Process

Fig 2

Sustainable Competitive Advantage



13/15


Fig 3

SWOT

Strengths

o Unique jewellery

o Price range

o Location

Weaknesses

o Leased department

o Advertisement



14/15


Opportunities

o Product line

o Expansion

Threats

o Competitors

o Changing Fashion

o Fad Products

Conclusion



15/15


The immitation jewellery industry is highly fragmented with thousands and thousands of

artisans competing for distribution contracts and fame. Some work and distribute locally, others

have national distribution systems set up. Some artists will design products for larger companies

to manufacture, others will design and make the pieces themselves.

The jewellery shop which we visited was one of them and was striving to make it big in

the Immitation Jewllery market


Report 4 Colour

Documents

Transcript of Report 4 Colour