ReparaMiBarrio-TVSS-week5

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Transcript of ReparaMiBarrio-TVSS-week5

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real time

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webmobile

real time

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webmobile

civic engagement

real time

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- money- time

+ reporting+ awareness

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ReparaMiBarrio

Upload

Categorie

Fallen Tree

Comments

Submit

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ReparaMiBarrio

Upload

Categorie

Fallen Tree

Comments

Submit

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ReparaMiBarrio

+1+1 +1

+1

+1

+1 +1

+1+1+1

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free 4 citizens

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free 4 citizens?

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Repair Auction

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ReverseRepair Auction

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Reporting toolSolve problems

AwarenessPrioritizeBusiness

Advertising

citizens

fixers

city council

citizens

fixers

city council

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First involving three parts

GamificationRewardsSolving follow up

Unique ads.Real businessAccess to Public Admin.

StadisticsCitizens direct channelPrioritzing

citizens

fixers

city council

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~300M€ budget for fixing770.000 inhabitants 500 fixing business

Zaragoza City (2010)

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~300M€ budget for fixing770.000 inhabitants 500 fixing business

Zaragoza City (2010)

Repara mi Barrio

City council: 15.000€ licensingCity council: 6.000€/year maintenanceFixers: 5% of fixing price

Commercial cost: 3.000€Maintenance: 4.000€/year

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- city issues

+ happy citizens

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Lean StartupTop 3 Problems

3) Local authorities are not aware of lot’s of the

problems that exists in their own area.

2) Unable to report civic issues in a simple and

efficient manner

1) Unsolved civic issues for a long time.

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Lean StartupTop 3 Features

3) The town authorities get ground workforce that is

reporting the town problems and helping them to

identify the problematic areas in the city.

2) Fast and easy way to report and track all the

problems in the town.

1) Resolve civic issues with the help of the citizens.

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Lean StartupTarget Profiles

- Client profile

* Every local town authority

- User profile * citizens aging from ~ 25 to 65. * mostly man * have smart phone or PC with internet access

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Lean StartupKey Activity

- User profile * Reporting tool for city problems

- Client profile

* Awareness of city problems

* Prioritize city problems

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Lean StartupUnique Value Proposition

-City Issues+Happy Citizens

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Lean StartupUnfair Advantage

-Social Media Power: The more social media involucred, the more user power.-Cities Authorities will be watched out to try to answer de citizens.

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Lean StartupChannels

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Lean StartupCost Structure

-Affiliation Cost: 0,05€ per user-Customer Acquisition Cost: Unknown-Hosting Cost: 150€ per year-Community Manager: 200€ per month-Commercial : 25.000€ per year. 10 customers-Maintainer: 24.000€ per year. 3 customers.

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Lean StartupRevenue Streams

- Cost depends on city size. * 15.000€ per installation * 1000€ per month for maintenance * 5% fixing price for fixers

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Customer FeedbackSurvey

- Three Questions * Is it a good idea an application, web and mobile, that can help you to report city issues? * Would you use it? * Which features do you think it must have?

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Customer FeedbackAnswers

- 29 feedbacks

13104Men

17

255Women

12

>3530/3525/30

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Customer FeedbackAnswers

* Is it a good idea an application, web and mobile, that can help you to report city issues?

Yes 25

No 1Already 4

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Customer FeedbackAnswers

* Would you use it?

Always 8

Several 7Sometimes 13

Never 2

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Customer FeedbackAnswers

* Features- Easy (17)- Fast (13)- Cityhall feedback (10)- Cityhall use it to solve

problems (9)- Include Pictures (8)- Categorize (5)- Include Geolocalization

(2)

- Group similar issues (1)- Include issues Citihall is

fixing by its own (1)- Voting (1)- Integration with Cityhall

web (1)

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- Domain – OK- logo – OK (temp)- First Mock-up – OK- Photo Upload – OK-User feedback – OK-- New business model - OK- php code – 90%- mobile app – 50%- googlemaps – 50%

Project Status

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- New business models- Darko is in Macedonia- David is ill

Problems

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- php code – 100%- mobile app – 80%- googlemaps – 100%- Facebook page – 100%

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