ReparaMiBarrio-TVSS-week5
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Transcript of ReparaMiBarrio-TVSS-week5
real time
webmobile
real time
webmobile
civic engagement
real time
- money- time
+ reporting+ awareness
ReparaMiBarrio
Upload
Categorie
Fallen Tree
Comments
Submit
ReparaMiBarrio
Upload
Categorie
Fallen Tree
Comments
Submit
ReparaMiBarrio
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free 4 citizens
free 4 citizens?
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Repair Auction
ReverseRepair Auction
Reporting toolSolve problems
AwarenessPrioritizeBusiness
Advertising
citizens
fixers
city council
citizens
fixers
city council
First involving three parts
GamificationRewardsSolving follow up
Unique ads.Real businessAccess to Public Admin.
StadisticsCitizens direct channelPrioritzing
citizens
fixers
city council
~300M€ budget for fixing770.000 inhabitants 500 fixing business
Zaragoza City (2010)
~300M€ budget for fixing770.000 inhabitants 500 fixing business
Zaragoza City (2010)
Repara mi Barrio
City council: 15.000€ licensingCity council: 6.000€/year maintenanceFixers: 5% of fixing price
Commercial cost: 3.000€Maintenance: 4.000€/year
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Gastos
Ingresos
Bº
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2012 2013 2014 2015
Ingreso
Gasto
Bº
- city issues
+ happy citizens
Lean StartupTop 3 Problems
3) Local authorities are not aware of lot’s of the
problems that exists in their own area.
2) Unable to report civic issues in a simple and
efficient manner
1) Unsolved civic issues for a long time.
Lean StartupTop 3 Features
3) The town authorities get ground workforce that is
reporting the town problems and helping them to
identify the problematic areas in the city.
2) Fast and easy way to report and track all the
problems in the town.
1) Resolve civic issues with the help of the citizens.
Lean StartupTarget Profiles
- Client profile
* Every local town authority
- User profile * citizens aging from ~ 25 to 65. * mostly man * have smart phone or PC with internet access
Lean StartupKey Activity
- User profile * Reporting tool for city problems
- Client profile
* Awareness of city problems
* Prioritize city problems
Lean StartupUnique Value Proposition
-City Issues+Happy Citizens
Lean StartupUnfair Advantage
-Social Media Power: The more social media involucred, the more user power.-Cities Authorities will be watched out to try to answer de citizens.
Lean StartupChannels
Lean StartupCost Structure
-Affiliation Cost: 0,05€ per user-Customer Acquisition Cost: Unknown-Hosting Cost: 150€ per year-Community Manager: 200€ per month-Commercial : 25.000€ per year. 10 customers-Maintainer: 24.000€ per year. 3 customers.
Lean StartupRevenue Streams
- Cost depends on city size. * 15.000€ per installation * 1000€ per month for maintenance * 5% fixing price for fixers
Customer FeedbackSurvey
- Three Questions * Is it a good idea an application, web and mobile, that can help you to report city issues? * Would you use it? * Which features do you think it must have?
Customer FeedbackAnswers
- 29 feedbacks
13104Men
17
255Women
12
>3530/3525/30
Customer FeedbackAnswers
* Is it a good idea an application, web and mobile, that can help you to report city issues?
Yes 25
No 1Already 4
Customer FeedbackAnswers
* Would you use it?
Always 8
Several 7Sometimes 13
Never 2
Customer FeedbackAnswers
* Features- Easy (17)- Fast (13)- Cityhall feedback (10)- Cityhall use it to solve
problems (9)- Include Pictures (8)- Categorize (5)- Include Geolocalization
(2)
- Group similar issues (1)- Include issues Citihall is
fixing by its own (1)- Voting (1)- Integration with Cityhall
web (1)
- Domain – OK- logo – OK (temp)- First Mock-up – OK- Photo Upload – OK-User feedback – OK-- New business model - OK- php code – 90%- mobile app – 50%- googlemaps – 50%
Project Status
- New business models- Darko is in Macedonia- David is ill
Problems
- php code – 100%- mobile app – 80%- googlemaps – 100%- Facebook page – 100%
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