REMAINING RELEVANT TO TODAY’S...

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REMAINING RELEVANT TO TODAY’S FAMILY Jon Bridges & Emi Gragnani April 24, 2017

Transcript of REMAINING RELEVANT TO TODAY’S...

Page 1: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

REMAINING RELEVANT TO TODAY’S FAMILY

Jon Bridges & Emi GragnaniApril 24, 2017

Page 2: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation
Page 3: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Understand today’s culture & the

modern family

HOW TO REMAIN RELEVANT TO TODAY’S FAMILY

Win over the Millennial parent

Win over Centennial kids

Page 4: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

CULTURE IS CHANGING THE FAMILY LANDSCAPE

© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Page 5: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

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THE MODERN FAMILY© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Page 6: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

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WIN OVER MILLENNIAL PARENTS© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Page 7: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

MILLENNIAL VALUES

SAFETY CONVENIENCE INHERENTVALUE

PEER REVIEWS/PERCEPTIONS

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CHICK-FIL-A MOM PANEL© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

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REACHING MILLENNIAL PARENTS© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Page 10: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

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WIN OVER CENTENNIALS© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 10© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Page 11: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

SAFE EMPOWERED DELIGHT

CENTENNIAL VALUES

Page 12: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

CHICK-FIL-A KIDS’ EXPERIENCE© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Page 13: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

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TELL YOUR STORY© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Page 14: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Build relationships with Millennial parents and

Centennial kids

Adapt experiences to

meet their values

Reach all family types where they are

Tell your story

STAY RELEVANT

Page 15: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

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OUR WORLD NEEDS YOU© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17

Page 16: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation

REMAINING RELEVANT TO TODAY’S FAMILY

Jon Bridges & Emi GragnaniApril 24, 2017


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