A Presentation on Reliance fresh BY Jaishri BA 0807 Kiran BA 0808 Mayank BA0810 Divya BA0813 Hema BA0814 &PRAKASH DHANDOLE

RELIANCE FRESH

Reliance Fresh is the convenience store format

Part of Reliance Industries of India which is headed by Mukesh Ambani

RIL’s dream of retail revaluation got kicked-started in AP when its Reliance Fresh supermarket opened its doors to World

Cont…

Following the first , company opened 10 more stores as a first step towards creating a mega retail chain across the country

The Reliance Fresh supermarket chain was Ril’s Rs. 25000 crores venture

It sells fruits , vegetables, stapels ,groceries, and dairy products

Cont…

Retail chain closely follows the moves of global players like Wal-Mart store Inc and Metro AG seeking to open shop here in country

It has almost more than 500 fresh across the country

Corporates - Indian Retail Spencers

Oldest Retailer in India 135 Stores in 27 Cities Plans to open 365 Stores in 365 days

Big Bazaar 53 Stores and fast expanding

Subhiksha 700 stores operational Plans to touch 1000 in this financial year

Aditya Birla Group Acquired 160 stores of Trinetra, a well established retail chain of

Southern India Took over Fabmall about 50 stores Plans to set up 15 Hyper Markets in Pune alone Additional 1000 Super/Hyper markets across the country in next 3

years

Bharti Joint Venture with Walmart Plans to begin operations next year

Metro AG German Retail Giant Operating in Cash & Carry segment in the Indian Market

PRODUCT STRATEGY

Product range

Vegetables and fruits. House hold Items. Food and Beverages. Groceries. Dairy Products. Refrigerated

products. Non food items. Ready to eat items.

PRODUCT STRATEGY

Product Labeling. Product Packaging. Arrangement. New products. Product Quality. Launched new

products of its own.

Home Delivery.

PRICING STRATEGY

Discount pricing strategy.

Wide price range of each items.

Credit card acceptance.

Accept coupons. Competitive

prices.

PRICING STRATEGY

Price marked in paisas.

comparable cost.

Distribution Srategy Inefficient food chain supply

Intermediatory profit margin Wastages in transit Sourcing out requirement

Eg. Banjara hill outlet (A.P)

Cont..

Up to mark inventory Target urban citiess

Promotional Strategy

Advertising Sales Promotion Festive season special offers Live announcement & spot discounts Reliance Fresh membership cards Promotes new product. Orgnising events Providing gifts-Free goods. All these are common strategies.

What Reliance Fresh is doing?

To increase sales volume- Concentrate on Visual Merchandising- New concept of promotional strategy.

One to One Marketing-

Direct & Long term relationship with farmers &manufacturers.

Providing concessional long term loan to Farmers.

FUTURE PLANS

Plans to add more store across different geographic by 2011. Reliance is aiming to touch almost every Indian

consumer.

Reliance plans to label sale to kirana store. Beauty & wellness Reliance wellness Consumer durable Reliance digital Dairy product Dairy pure Apparel Reliance trends Staples & food item Reliance select

FUTURE PLANS

Bring new format of food and café. --

Reliance food

Reliance ready to launch pharmacy retail store

Invest 20k cr expected sales of 2 lkh cr

reliance center will house everything that town needs

Great opportunity v/s The Big problem

Roadside vegetable vendors demonstrated in front of a Reliance Fresh Store in Ranchi, Jharkhand on 8 May 07

THANK YOU