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IntroductionReliance Fresh is the convenience store format which forms part of the

retail business of Reliance Industries of India.

• Type Super market

• Industry Retail

• Founded October 30, 2006

• Headquarters Mumbai, India

• Website www..reliancefresh.com

Product Range

Fresh Vegetables & Fruits

Staple

Processed Food

Beverages

Personal & Home Care

Dairy Products

Primary activities

Description

Inbound logistics

All those activities concerned with receiving and storing externally sourced materials

Operations The manufacture of products and services

Outbound logistics

All those activities associated with getting finished goods and services to buyers

Marketing and sales

Essentially an information activity

service All those activities associated with maintaining product and customer satisfaction

Secondary activities

Description

Procurement This concerns with how resources are acquired for a business. (eg. sourcing and negotiating with materials supplied)

Human resource management

Those activities concerned with recruiting, developing, motivating and rewarding the work force of a business

Technology development

Activities concerned with managing information processing and the development and protection of “knowledge” in a business

infrastructure Concerned with a wide range of support systems and functions such as finance, planning, quality control and general senior management

Reliance Fresh Supply Chain Model

Collection Point

Processing

Farmer own transportationFarmer own transportation

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

• Farmers • Farmers • Farmers

Reliance Fresh Reliance Fresh Reliance Fresh

Daily activities at the store Store opens by 5.30 a.m with the help of an armed guard

and supervisor Daily indent of fruits, vegetables and milk products reach by

5.30 Merchandise are received by customer associates and the

store is made ready for customers by 6.30a.m Store manager updates the opening stock He revises the rate list sent by the head office He updates the discounts and the promotions on various

product categories Perishable merchandise are put on discount of 20% after

4p.m

contd

The stock is checked properly from time to time by supervisor

The house keeping people clean the outlet atleast 7 times in a day’s span

At the end of the day closing stock is checked and further replenishment are forwarded to head office by supervisor

Store winds up for customer around 10 p.m The accounting procedures are completed and store

is shut at 11 p.m

Materials procurement process

Procurement of vegetables, fruits, dairy products, bakery products are direct from suppliers on pre - negotiated contracts.

By procuring directly they weed out middlemen commissions, costs of transportation, and wastage due to exchange of hands

Perishable products are procured from nearby areas of distribution centers

Non perishable products such as FMCG are procured centrally by their merchandising departments

Technology

fully customized & equipped with highly secured software.

Four major software's used in reliance fresh:-SAPRETALIXR CONNECT PORTALEUROPLEX SECURITIES

Recommendations

Can sell their products through internetCan increase their stores Should focus more on marketing

Reference

www.ril.comwww..reliancefresh.comwww.google.comObservation

-byAman surana

Bangalore