Deepening relationships & delighting members via social media
Relationships and Social Media
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Social Media Club Presents:
Relationships and Social MediaFebruary 15, 2011
Tweet with us! Use the hashtag #SMCSac
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Speakers
socialmediaclub.org
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Paul Ardoin, Independent Marketing Consultant
Lanette Capellas, Staffing Director, The Agate Group
Amar Dhariwal, CEO and Founder, Metrospark.net
Laura Good, Director of Programs &Operations, SARTA
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There’s an App for That!
socialmediaclub.org
Mobile apps take romance on the moveBy Suzanne Phan, News 10, Sacramentohttp://www.news10.net/news/local/story.aspx?storyid=121978
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What kind of Facebook user are you?
socialmediaclub.org
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What do you use Facebook for?
socialmediaclub.org
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Stopping ID Theft
socialmediaclub.org
•Full birthdate and birthplace•Vacation plans•Home address•Confessionals•Security questions
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Sharing Your Info
socialmediaclub.org
Account > Privacy Settings > Sharing
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Who can connect with you?
socialmediaclub.org
Account > Privacy Settings > Connecting on Facebook
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What can others see?
socialmediaclub.org
Account > Privacy Settings > Apps and Websites > Info accessible through your friends
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How can I set up lists?
socialmediaclub.org
Account > Privacy Settings > Apps and Websites > Info accessible through your friends
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Searchable Facebook Info
socialmediaclub.org
Account > Privacy Settings > Apps and Websites > Public Search
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Articles and Resources
socialmediaclub.org
• Mashable’s Facebook Privacy Guide:http://mashable.com/2011/02/07/facebook-privacy-guide/
• The 6 Things You Should Never Reveal on Facebook:http://finance.yahoo.com/family-home/article/110674/6-things-you-should-never-reveal-on-facebook
• Seven Things To Stop Doing Now on Facebook: http://finance.yahoo.com/family-home/article/109538/7-things-to-stop-doing-now-on-facebook
• The 3 Facebook Settings Every User Should Check:http://www.nytimes.com/external/readwriteweb/2010/01/20/20readwriteweb-the-3-facebook-settings-every-user-should-c-29287.html?em
• How to Go Completely Invisible on Facebook:http://www.businessinsider.com/facebook-privacy-settings-2011-1?slop=1
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Sharing on Social Media: An HR Perspective
socialmediaclub.org
Lanette CapellasStaffing Director, The Agate Group
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From an HR Perspective
socialmediaclub.org
Some things don’t change!
• A threat is still a threat whether it’s written or spoken
• Sexual Harassment is still considered such, even in print• Discrimination doesn’t hide just
because it’s on your wall
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From an HR Perspective
socialmediaclub.org
Let’s review a few cases:
• 11/08 - Patriots Cheerleader Fired After Facebook Swastika Photo
• 8/10 - Teacher Fired Over Facebook Comments
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From an HR Perspective
socialmediaclub.org
Review con’t:
• 8/09 – Facebook Friend Your Boss? Think Again…
• 10/10 – Employees Fired For Facebook Comments
(Car dealership)
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From an HR Perspective
socialmediaclub.org
Most recent ruling:
• 2/11 – Ruling by NLRB on AMR Employee
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From an HR Perspective
socialmediaclub.org
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From an HR Perspective
socialmediaclub.org
Helpful Pre-Posting Tips:1. Think before you post2. Be picky about who you friend3. Do it on your own time and computer4. Watch what you post at home5. Keep the dialogue positive6. Figure out privacy settings7. Learn your employee rights
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Friendship and Social Media
socialmediaclub.org
Laura GoodSocial Media Junkie@goodlaura
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Friendship and Social Media
socialmediaclub.org
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Strangers are friends waiting to happen
socialmediaclub.org
“How rare and wonderful is that flash of a moment when we realize we have discovered a friend.”
~William Rotsler
“Social Media doesn’t create friends; it’s a tool you can use to cultivate and nurture friendships.”
~ @goodlaura
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Facebook – Your Friendship Rolodex
socialmediaclub.org
Who is in your rolodex? Current friends, classmates, relatives, childhood friends, co-workers ???
Connecting with friends and coworkers from your past can blossom into new or renewed friendships.
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Facebook – Your Friendship Rolodex
socialmediaclub.org
People are increasingly connecting on Facebook with people they’d like to get to know.
Mutual friends“Like” same Page Attending Same EventFollow Each other on TwitterRead each other’s Blogs
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Facebook – Your Friendship Rolodex
socialmediaclub.org
Friending Tip: When sending a friend request to someone you don’t know well (or not at all) always include a personal message explaining how you know them or why you’d like to connect.
Example: Hey, we follow each other on Twitter. I’m @goodlaura! Would you like to connect on Facebook?
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Other Sites to Connect with Friends
socialmediaclub.org
MeetUp.com – Helps groups of people with shared interests plan meetings and form offline clubs in local communities around the world. Usually free to participate but organizers pay dues, starting at $12/month.
CouchSurfing.org-- A volunteer-based worldwide network connecting travelers with members of local communities, who offer free accommodation and/or advice.
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Twitter --Saving the best for last!
socialmediaclub.org
•The Cocktail Party without the calories or uncomfortable shoes!
•Sacramento is the #4 Twitter town in U.S.A. – great way to connect with our community
•New to town? Twitter opens a lot of doors both professionally and personally.
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Starting Friendships on Twitter
socialmediaclub.org
•Engage….start and join conversations on Twitter. •Follow local people who tweet about topics that interest you – hobbies, sports, TV shows, parenting
•Follow Hashtags for local events#gokings #sactomofo #sacbeerweek
• Participate in Organized Chats#SacTweetChat #GardenChat
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Where’s the party?
socialmediaclub.org
•Many fabulous Sacramento events are organized and promoted on social media.
•Great for singles because you don’t feel weird coming alone and you can connect with new friends before the event begins via Twitter & Facebook.
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Where ever two or more are gathered…it’s a #tweetup!
socialmediaclub.org
Definition: An event organized via Twitter
Recurring Sacramento TweetUps: #SacTweetUp #FolsomTweetUp #PlacerBizTweetUp
Others: WineTweetUp, ZooTweetUp, HikeTweetUp, TRONTweetUp, GeezerTweetUp and more!
Want to go to the Ballet but don’t have a date? Organize a #BalletTweetUp!
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Crawls – a mobile party!
socialmediaclub.org
•Old Sacramento Pub Crawl (Sacramento Beer Week 2/25-3/6)•St Patrick’s Day Ultra Pub Crawl (March 12) organized by www.CalpubCrawl.com•Grubcrawlusa.com•Stilleto Crawl•SacTowns Phinest Club Crawl•Geezer Crawl – bring your walker!
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Take the Friendship Challenge!
socialmediaclub.org
Meet at least one new friend tonight and start engaging with them on Twitter and/or Facebook.
Follow up with a “face-to-face”--coffee or lunch--in a couple of weeks and see what happens!
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Dating and Social Media
socialmediaclub.org
Amar DhariwalCEO and Founder, Metrospark.net
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Dating and Social Media
socialmediaclub.org
• Traditional Dating Sites
• Non Traditional Sites used for Dating
• Applications
• Best Practices
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Traditional Websites
socialmediaclub.org
• match.com
• eharmony
• Plenty of Fish
• metrospark.net
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Match.com
socialmediaclub.org
Match.com Services – search, message, matching, advice, mobile accessCost – $34.99 for one month with no commitment
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eHarmony
socialmediaclub.org
eHarmonyServices – matching, messagingCost – $59.95 for one month with no commitment
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Plenty of Fish
socialmediaclub.org
Plenty of FishServices – search, messagingCost – FREE
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Metrospark.net
socialmediaclub.org
Metrospark.netServices – search, messaging, events, classes, blogs Cost – $19.99 per month with no commitment
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Non-Traditional Websites
socialmediaclub.org
• myspace
• AOL Instant Messenger
• Skype
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Applications
socialmediaclub.org
• Skout
• Grindr
• Scruff
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SKOUT
socialmediaclub.org
SKOUTServices – GEO Locator, messaging Cost – FREE
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Best Practices
socialmediaclub.org
• Choose a reputable site • Honesty• Details • Judgment• Pace• Google• Public Setting• Alcohol• Cell Phone
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Thank you
socialmediaclub.org
We are grateful for the support of our sponsors.
The Urban HiveChick-Fil-A Arden FairThe Sacramento Press
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Thank you
socialmediaclub.org
Raffle Prizes Donated by:
B Street TheatreCalifornia Lecture Seriesde Vere’s Irish PubDowntown Partnership SacramentoEsquire IMAXSacramento Arts & Business Council Sacramento KingsThe Sacramento ZooCakegrrl’s Cakery