0 Abstract

Cultural tourism is a good form of tourism, which avoids

many of the pitfalls of the conventional tourism and is

also available as a development option to all destinations,

because all places have culture. The rising education

levels have enabled more people to access culture, while the effects

of globalization have created more interests in distant cultures. Today,

cultural tourism includes many popular cultural attractions, sport, living

heritage, recent nostalgia and the everyday life of local communities.

In Mar. 2010, a Memorandum of Understanding on Reciprocal Years

of Culture (2010-2012), between Australia and China was signed by

Zhao Xiaohua, China's vice minister of Culture, and Dr. Geoff Raby, the

Australian ambassador to China. The memorandum hopes to usher in

frequent cultural exchanges between the two countries.

Remarkable Rocks, Kangaroo Island, SA

CULTURALEXCHANGETOUR

The Cultural Exchange Tour Program is

designed to achieving specific learning goals. The program

emphasizes experiential learning and offer both group and

self-directed activities that enable participants to explore

new cultures.

The program develops knowledge, understanding and

appreciation of the culture and the ways in which the local lives in South

Australia and Victoria. The program includes a series of seminars and

field trips. The participants are required to prepare a short report at the

end of the program based on the seminars and their observations.

1 Architecture

Architecture in Australia, at least in the early stages of the country’s

history shows the substantial influence of that of English architecture,

and to an extent United States architecture. At best, Australian

architects sought to be early adopters of imported styles and to put

local interpretations on them. Contemporary Australian architecture post

World War II reflects the multiculturalism of Australian society and an

emerging identity as a melting pot of ideas.

During the program, a series of seminars will be held in the University of

Adelaide and delivered by the University lecturers about the architectural

significance of the city of Adelaide and the town planning. A tour of the

University and the city of Adelaide and Melbourne will be able to allow

the participants to physically experience the glory of the architectures.

ABOVE: Interior of St Peters Cathedral, Adelaide

ADELAIDEADELAIDE

2.1 Wine

The Australian wine industry is the fourth-largest exporter in the world,

exporting 760 million litres a year to a large international export market

that includes "old world" wine-producing countries such as France, Italy

and Spain. There is also a significant domestic market for Australian

wines, with Australians consuming nearly 500 million litres of wine per

year. The wine industry is a significant contributor to the Australian

economy through production, employment, export and tourism.

Australia has almost 2000 wine producers, most of whom are small

winery operations. The market is dominated by a small number of major

wine companies. Australia's most famous wine is Penfolds Grange.

Other red wines to garner international attention include Henschke Hill

of Grace, Clarendon Hills Astralis, D'Arenberg Dead Arm, Torbreck Run

Rig and other high-end Penfolds wines such as St Henri shiraz.

ABOVE: Grapes crushing festival, Barossa Valley, SA

LEFT: Wine Barrels

BAROSSA VALLeyBAROSSA VALLey

In this program, a one-day catered wine education course will be held in

the National Wine Centre by the National Wine Education and Training

Centre (NWETC). The course includes an overview of the Australian

wine industry followed by an introduction to Australian wine regions,

wine styles, and wine making processes. Learn about serving and

storing wine. Discuss food and wine matching. Taste and discuss aged

wines and learn why some are better enjoyed in their youth.

A tour to the Nuriootpa High School, which is located in the

Barossa Valley, will be the following. The Nuriootpa High School is

highly recommended for its wine curriculum, which is running from

year 9 to year 12. An interaction with school students will help the

program participants to enhance their physical knowledge.

2.2 Wine

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ABOVE: Winery,Barossa Valley, SA

LEFT: Grapes

Australia is a very special place. Arguably, it is the best preserved

continent. Unique animals, plants and landscape make this a haven for

the world to enjoy.

In South Australia, you will be able to eye witness the wonders of Blue

Whales and Humpback whales, they grace the Australian Bight for their

annual migration route to the subtropical waters near north Queensland.

Unique animals such as the Platypus created a storm in London when it

was presented to the British scientist just over a century ago.

As for the city dwellers, Australian Mountain Ash and various forms of

Gum Tree will inspire those who love the nature. Don't forget about the

Fern trees, they are perhaps the most primitive form of plants that the

world will treasure.

This program includes a three-day trip to the Kangaroo Island, which

is famous for the well-preserved forests, animals. The participants will

have the opportunity to enjoy and indulge the beauty of the nature.

3 Fauna and flora

ADELAIDEADELAIDE

ABOVE: Rose Graden,Adelaide, SA

4 Migrant’s heritage

From 1788, Australia is opened to

the world for trade, tourism and

habitat. Its rich and unique history

tides in with the policy of the then

British Government for trade,

immigration and exploration. Early

settlers had some problems with law

and order; however, free settlers made this unique

continent a dream for people from all walks of life.

Unmistakeably, the original owners of this land have lived in this land for over

10,000 years. Their philosophy, creativity and Art are some rich and unique

that original dotted paintings could easily fetch over thousands of dollars.

melbournemelbAraratArarat

LEFT: Landmark of the China Town, Adelaide, SA

ADELAIDEADELAIDEmelbourneourne

5 Mining history

Gold Rush Era and its mining history Just 150 years ago, Australia was

packed with Gold miners and all sorts of fortune seekers from around

the world. With those early miners and fortune seekers, they began to

settle down in this place where they would call home. Amongst those

settlers, Chinese from the southern coast of Guangdong Province were

amongst the large groups of migrants in South Australian and Victoria.

Chinese cultural heritage sites can be visited along the South Australian

town such as Robe and the Victorian town Ararat. Arguably Ararat was

claimed to be built by the Chinese miners. The Ararat City Council fund

raised a Chinese Gold Mine Museum to celebrate this important cultural

heritage created by the Chinese. Other Victorian towns such as Bendigo

and Ballarat also are very important in promoting and preserving the

Chinese migrant heritage and will be included in the program.

ABOVE: The gold diggings, Sovereign Hill, VIC

6.1 Education system

Education in Australia is primarily the responsibility of states and territories.

Each state or territory government provides the funding and regulates the

public and private schools with its governing area, the federal government

funds the universities, but these set their own curriculum. Generally, education

in Australia follows the three-tier model which includes primary education

(primary schools), followed by secondary education (secondary schools/high

schools) and tertiary education (universities and/or TAFE Colleges).

Education is compulsory up to an age specified by legislation; this age

varies from state to state but is generally 15-17, that is prior to completing

secondary education. Post-compulsory education is regulated within

the Australian Qualifications Framework, a unified system of national

qualifications in schools, vocational education and training (TAFE) and the

higher education sector (university).

ABOVE: Views of University in Adelaide Campus

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Nuriootpa High School

Stawell Secondary College

University of Adelaide

Box Hill TAFE

The Programme for International Student Assessment for 2006 ranks the

Australian education system as 6th on a worldwide scale for Reading, 8th

for Science and 13th for Mathematics. The Education Index, published

with the UN's Human Development Index in 2008, based on data from

2006, lists Australia as 0.993, amongst the highest in the world, tied for

first with Denmark & Finland.

The academic year in Australia varies between institutions, but generally

runs from late January/early February until mid-December for primary and

secondary schools, with slight variations in the inter-term holidays and TAFE

colleges, and from late February until mid-November for universities with

seasonal holidays and breaks for each educational institute.

The program includes seminars held in the University of Adelaide, Box

Hill TAFE, Nuriootpa High School and Stawell Secondary College.

Seminars followed by school tours and interaction with students will be

able to offering first-hand knowledge to the participants of the studying

life and the education system.

6.2 Education system

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7 Topography

The coastal formation of the South Australia and the Victorian coast are

natural canvasses for the Nature. Along the coast line, tourist will be able

to examine the roughness and marvel the beauty of the natural formation

of a number of World Class landscape attractions. Lime Stone is the

main ingredients of those sculptures. Famous coastal formation such

as the Great Ocean Road is as famous as the Route 66 in California

in the United States of America. On the Great Ocean Road, there are

majestic rocks and limestone formations such as the Twelve Apostles,

Loch Arch Gorge and the London Bridge. In the South Australian coast,

the Kangaroo Island will proudly show casing their Admirals Arch and

Remarkable Rock.

On the other hand, The Grampians is the last stop for granite and

volcanic movements which continues from the Northern Hemisphere.

The program participants will be able to admire the huge rock formal of

the Grampians in the Wonderland area and will be amazed to find out

how time has just simply slipped by.

kangaroo Islandkangaroo Island

ABOVE: Sealion guided watch tour by Fark ranger at Seal Bay, SA

8 Goals and Objectives

Help students apply first-hand overseas experience to their

own development.

Use the Program as a method of promoting South Australia and

Victoria as attractive destinations in cultural tourism.

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9 Benefits statement

The program will assist the South Australian and Victorian

government to effectively reach out and promote the positive

and caring images of their education system to the following

audience.

Potential student and parent populations;

Student related organizations such as high schools, education

departments in Hong Kong SAR and Mainland of China;

Related youth agencies and spiritual organizations such as

catholic and Christian churches

The program will enable the participants experience the

friendliness and hospitality of the local South Australians

and Victorians, the unique fauna and flora and beauty of the

wilderness in the two states for individual young and adult

tourist.

The program will establish more cultural and commercial exchanges

opportunities between China and South Australia, Victoria local and

State Governments and individual prominent commercial enterprises

such as the Sealink.

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10 Ways to sponsor

A reception with government representatives be present

and giving welcome speeches, held in the town hall

preferably

A welcome speech delivered by one government

representative at the Adelaide airport

A farewell dinner in the Melbourne town hall with government

representatives be present

A farewell speech delivered by one government representative

at the Melbourne airport

A speed given by one official during the learning session in the

University of Adelaide regarding the city planning

Cost covering for printing the education materials

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Cost covering for one-day wine education class

Cost covering for publishing a promotion DVD

Free entry tickets for Balarat Gold Mine

Free entry tickets for Stawell operating Gold Mine

Free ferry to and from the Kangaroo Island

Staff guided tour

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Kangaroo IslandThe Seal & Sea Lion Island

Baro

Visiting Cultural Heritage, Victoria Square, Three Rivers Fountain,

Adelaide cricket oval, Adelaide’s University campus and more...

Full day Baros

four wineries t

Full day Seal Bay Discovery coach tour and a full

day Remarkably Wild coach tour.

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Hahndorf

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Grampia

AdelaideThe City of Architecture

Barossa Va

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ossa ValleyThe Heaven of Wine

The Gold Mine town established by Chinese

The Art Centre, MCG, Federation Square, National Art Gallery,

Melbourne Museum, Lygon Street, Queen Victoria Market, a

musical and more...

ssa Tour with 3 course a la carte lunch,

tastings. Make your own wine experience

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Ararat

Ballarat

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The Town of Chinese History

MelbourneThe City of Culture

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Australia Cultural Exchange

Study Tours