Reinventing customer experience in restaurants and food service
Transcript of Reinventing customer experience in restaurants and food service
With mobile
Reinventing customer experience in restaurants and food service
Great marketing now starts with the customer
The future of marketing is customer-‐centered and personalized
“The age of the customer”
“The ‘power to the people’ phenomenon is displacing brand-‐centric strategies in favor of buyer-‐driven everything.”– Gartner Inc., Dec 2013
Engage customers with mobile
The Challenge for Restaurants
Just seven retailers earned average app quality scores of 67 or greater with more than 4,000 user reviews
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Fanatics (﴾92)﴿ Domino’s Pizza (﴾85)﴿ Groupon (﴾82)﴿ HauteLook (﴾69)﴿ Overstock.com (﴾68)﴿ REI (﴾68)﴿ CVS Health (﴾67)﴿
have 1 or 2 dinning apps installed60%
And they know what they want
real-time deals& discounts
special deals & promo codes
loyalty programs in-app ordering
Your customers their smartphones
Mobile app users order more often than web users
35%More orders
The personalization opportunity
36% 45% 79% 88%more likely to use restaurant tech than 2 years ago
say tech makes interactions more fun
say restaurant tech increases convenience
who research online take action the same day (55% within an hour)
GO!
MobileLoyalty
Rewarding purchases is just the starting point
Beyond the smartphonean introduction tothe internet of things
Close the loop; connect PoS
The rise of proximity tech
Loyalty card scansWiFi Geolocation
It’s not all about phonesAs tech becomes more advanced, we can start to personalize experiences in really cool ways.
Ordering
Improving service
Improving service
Conclusion
Questions?
Find out more: www.plexure.com