Reinhardt University On Track to IncreaseNew Student Enrollment by Almost 10% with Jenzabar Recruitment

SUCCESS STORY

Implementing a constituent relationship management (CRM) system has made a significant

impact on Reinhardt University’s ability to successfully recruit and enroll new students.

Two years ago, Reinhardt finished their recruiting season with 398 new students. Last year,

they recruited 483 new students. This year, they’ve set the bar even higher and are working

to enroll 525 new students. Despite being down by more than half of their admissions

counseling staff, Reinhardt’s admissions team is far ahead of where they were last year at this

time—and well on their way to realizing their ambitious goal.

“We are on track to hit this aggressive goal,” says Lacey Satterfield, Director of Admissions

at Reinhardt University. “A lot of that is due to our dedicated and talented admissions staff. A

lot of it is due to Jenzabar Recruitment. Using a CRM had a big impact for us. We’ve been up

and running on Jenzabar Recruitment for about six or seven months now, and I can’t imagine

our work without it anymore.”

Attracting Modern Higher Education StudentsCompetition for the best-fit candidates is tightening in modern higher education.

Prospective students are being hit hard by mail, email, internet campaigns, and social

media. Many institutions, like Reinhardt, are turning to the proven tools and marketing

techniques employed by the business sector to personalize communications and improve

relationships throughout the entire recruitment process. Jenzabar Recruitment is the leading

CRM platform for higher education. In addition to improving recruitment communications,

it also automates workflows, reduces manual tasks, and improves business intelligence for

better performing operations.

“Students expect to be answered immediately, and not just between 8:30 and 5:00 every

day,” says Christopher Bryan, Assistant Director of Admissions at Reinhardt. “They send

an email and want an immediate response. The students and parents expect us to reply to

them quickly and be knowledgeable about what we are talking about. Jenzabar Recruitment

gives me access to the information that I need, wherever I am, without even having to open

up a laptop.”

Using Jenzabar Recruitment, Reinhardt admissions counselors spend less time on

administrative tasks and more time engaging with their prospective students and their

families. Reinhardt counselors connect with students in a fast and personalized manner,

ensuring no prospective student falls through the cracks.

“Admissions counseling goes a lot more smoothly now that we have Jenzabar Recruitment,”

says Satterfield. “Our campaigns are better built. Before, we used broadcast email software

to launch our email campaigns. We’d literally pull a list out of our Jenzabar ERP, upload it into

the separate email system, and send the email out. There was no integration between the

two systems. The counselors didn’t know when an email went out, much less if the student

had opened it or interacted with it. If there was delay between when we pulled the list and

when the email actually got out the door, the data was outdated at that point. Now, we are

able to see exactly when a student opened that email. That’s such a help. More importantly,

when a counselor is tele-counseling, to be able to resend that email on the fly is so helpful

to us.”

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“The report ing part of Jenzabar Recrui tment has been so helpful to us. The drag-and-drop features of the report ing have been so easy for my whole staf f.”

Lacey Satterfield Director of Admissions

Reinhardt University

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Leveraging Cloud ComputingJenzabar Recruitment is built on Salesforce.com, the world’s leading CRM platform, and

optimized for higher education. Because the system is cloud-based, Reinhardt admissions

counselors have the mobility they need for today’s fast-moving world. They can access

information and perform tasks at any time and from anywhere, via computer, laptop, mobile

device, or tablet.

“The cloud-based part of it has been really important to us,” says Satterfield. “The big thing

in that the admissions counselors have access to all this data on the fly, which they didn’t

have before. When they are in a high school counselor’s office, and the counselor says,

‘Tell me what’s going on with this student,’ they can look it up right on their cell phone, talk

to the counselor, and be completely informed about the student. Before, we didn’t have the

capability to do that. The counselor would either say, ‘Let me go out in the hallway and

call my office,’ and have to get somebody back on campus to walk them through it, or

they would tell the high school counselor, ‘I will email you when I get back in office in

two weeks.’ The counselors having access to student information while on the road

has been tremendously helpful.”

“Our Jenzabar implementation team did a really fantastic job of being patient, hearing our concerns, and explaining things that were probably remedial-level to them but weren’t to us because we are not IT people. They were really supportive through the process.”

Lacey Satterfield Director of Admissions

Reinhardt University

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Gaining Valuable InsightJenzabar Recruitment provides Reinhardt with the ability to monitor and report on their

enrollment process in real time. They can create custom workflows, reports, dashboards,

forms, and fields.

“The reporting part of Jenzabar Recruitment has been so helpful to us,” says Satterfield. “The

drag-and-drop features of the reporting have been so easy for my whole staff. We monitor

how well three or four special populations are performing. With our new nursing program,

that’s been really important. I send data weekly to a couple people and once a month to the

majority of the leadership team on our campus. We will be in a meeting and someone will

say, ‘Can you tell me how many of those nursing students are transfers?’ and I have access

to that information in about 30 seconds because the reporting is so easy. Now, I’m rarely

on campus without a tablet with me, so I can produce a report at any time anybody wants it.

That’s been incredibly helpful.”

Reinhardt has found that integrating their CRM with their Jenzabar ERP has improved data

flow for Admissions. By using a single, integrated tool, Reinhart now has the ability to review

the impact of marketing campaigns, track progress, and increase efficiencies by avoiding

data imports and exports—all with the ease of point and click functionality.

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Help from Trusted AdvisorsWhen it came to implementation, Satterfield and her team greatly appreciated the support

they received from both Jenzabar and peer schools in the Jenzabar community.

“I don’t have an IT background, and all this is very new to me,” says Bryan. “The Jenzabar

support community has been a huge help for us. Lacey and I are both a part of the Jenzabar

listservs. I like seeing all the interactions take place. If you ever have a question or something

comes up, we know to just throw it up on the listserv and someone will reply back to us and

help us troubleshoot that problem. Also, last year was my first time ever going to Jenzabar’s

Annual Meeting and I absolutely fell in love. My brain hurt for two weeks after JAM because

I learned so much. It’s a great networking event, too. We met a peer from a college in New

York at JAM last year and now we stay in touch. We sat in on one of the sessions from a

Florida college and learned a lot from them. Having that community and that support has

been huge for us.”

“The Jenzabar community is so helpful,” agrees Satterfield. “Even a school who we

would consider a competitor has been so open and so helpful. There is such good

support from Jenzabar as a company, too, not only from the community. Our Jenzabar

implementation team did a really fantastic job of being patient, hearing our concerns, and

explaining things that were probably remedial-level to them but weren’t to us because we

are not IT people. They were really supportive through the process. They made sure that

the system really did work the way that we wanted it to work. We saw our Senior Business

Consultant, and still very much do see him, as a partner for us. I sent him and our Project

Manager an email saying, ‘Hey, we are 30% ahead!,’ because I feel they are as invested

in our success as we are.”

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Building on a Bright FutureNow that Reinhardt is well on its way to meeting its aggressive recruitment goal, the

Admission Office is excited to leverage the complete functionality of Jenzabar Recruitment.

“We haven’t yet even scratched the surface of what we are able to do with Jenzabar

Recruitment,” says Bryan. “There’s a great feature in Jenzabar Recruitment for events,

which we are not using yet. But I’m determined that we are going to be using it for the

next admissions cycle.”

The events functionality will give Reinhardt’s team the ability to keep things flowing with a

powerful interface that allows prospects, students, parents, and alumni to search and register

for interviews, campus tours, open houses, and any other events they are hosting. They

can even create tasks in Jenzabar Recruitment for each admissions counselor— ensuring

prospective students get the right attention at the right time.

Reinhardt University prides itself providing its students with a personalized education.

Now students get a preview of what they can expect with the personal attention they

receive right at the beginning of the exploration process.

“Students and parents expect us to reply to them quickly and be knowledgeable about what we are talking about. Jenzabar Recruitment gives me access to the information that I need, wherever I am, without even having to open up a laptop.”

Christopher Bryan Assistant Director of Admissions

Reinhardt University

Jenzabar, Inc.101 Huntington Avenue, Suite 2200

Boston, MA 02199, USA800.593.0028 jenzabar.com

6.2017

Jenzabar student information systems have been chosen more often than any other SIS over the past five years. Exclusively serving higher education, Jenzabar software and services are designed to drive higher performance in every department at your institution. Jenzabar collaborates with clients to make higher education amazing.

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About Reinhardt UniversityFounded in 1883, Reinhardt University is a private,

comprehensive institution grounded in the liberal arts and

affiliated with the United Methodist Church. Reinhardt offers

nearly 50 graduate and undergraduate programs online and

on campus, ranging from business and education to music and

theater. Reinhardt also offers programs in other centers in the

North Georgia region. Reinhardt’s main 525-acre campus is

located in Waleska in the heart of Georgia’s high country and

nearby the great international city of Atlanta. Named a College

of Distinction, Reinhardt graduated in 2017 its largest class in

the university’s 134-year history.