Reimagine a Culture of Trust Through Social Infrastructure #TEDatIBM
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MANAGE SOCIAL INFRASTRUCTURES BY ESTABLISHING A CULTURE OF TRUST LEARN MORE ABOUT ESTABLISHING A CULTURE OF TRUST AT WWW.IBM.COM/SOCIALBUSINESS 1) 2013, Local Consumer Review Study, BrightLocal 2) 2012, Forbes.com 3) 2013, Convince & Convert OF CONSUMERS TRUST A COMPANY MORE IF THEY ARE INVOLVED WITH SOCIAL MEDIA 2 OF AMERICAN INTERNET USERS 12+ WHO HAVE CONTACTED A BRAND IN SOCIAL MEDIA, EXPECT A REPLY WITHIN 30 MINUTES, REGARDLESS OF WHEN THE CONTACT WAS MADE 3 82% 82% OF ONLINE SHOPPERS TEND TO TRUST ONLINE REVIEWS AS MUCH AS RECOMMENDATIONS FROM FRIENDS AND FAMILY 1 79% 79% 24% 24%
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"Find out how IBM is reimagining corporate culture Imagine communication systems and processes so transparent as to be practically invisible to the people that use them. That’s becoming a fundamental requirement for innovation as organizations become increasingly social and the traditional infrastructures for communications become increasingly cumbersome. We’re at the point where the old systems are inhibiting — instead of encouraging — constructive engagement. Follow #TEDatIBM on Twitter to see our new engagement series inspired by TED@IBM, a TED-curated event on September 23.
Transcript of Reimagine a Culture of Trust Through Social Infrastructure #TEDatIBM
MANAGE SOCIAL INFRASTRUCTURES BY ESTABLISHING A CULTURE OF TRUST
LEARN MORE ABOUT ESTABLISHING A CULTURE OF TRUSTAT WWW.IBM.COM/SOCIALBUSINESS1) 2013, Local Consumer Review Study, BrightLocal2) 2012, Forbes.com3) 2013, Convince & Convert
OF CONSUMERSTRUST A COMPANY MORE
IF THEY ARE INVOLVEDWITH SOCIAL MEDIA2
OF AMERICAN INTERNETUSERS 12+ WHO HAVECONTACTED A BRAND
IN SOCIAL MEDIA, EXPECTA REPLY WITHIN 30 MINUTES,
REGARDLESS OF WHEN THECONTACT WAS MADE3
82%82%OF ONLINE SHOPPERS TENDTO TRUST ONLINE REVIEWSAS MUCH AS RECOMMENDATIONSFROM FRIENDS AND FAMILY1
79%79% 24%24%
