Regions for Economic Change

Workshop 2c: Potential of e-inclusion to

strengthen territorial cohesion

Eric Koch

Intel Corporation

• World’s largest chip-maker

• Leading manufacturer of computer, networking and communications products

• Founded in 1968

• First microprocessor introduced in 1971

• Operates in over 150 countries – 294 offices and facilities

2121stst Century Skills Century Skills

Technology solutionsTechnology solutions

3M3M10M teachers trained 10M teachers trained

Intel “Teach”Intel “Teach”

Telco BundlesTelco Bundles

WiMAXWiMAX

PC’sPC’s

Targeted PlatformsTargeted Platforms

Shared AccessShared Access

Accessibility Accessibility Connectivity Connectivity Education Education Content Content

e-Servicese-Services

Local software SMEsLocal software SMEs

Govt e-ServicesGovt e-Services

CurriculaCurricula

1 bn “connected” people

GOVERNMENT PROGRAMS: FLAVORS

CitizenCitizen StudentsStudents

SeniorsSeniors

SMBSMB

HealthHealth• HC professionals• Assisted Living

• HC professionals• Assisted Living

50+ INITIATIVE

• Establish Senior ICT Programs as a contribution to support governments in EU member states and get seniors included as part of the country’s active ageing and healthcare strategies.

• Co-operate and join forces with interested parties to make a success out of the momentum built via the EU agenda

– i2010 strategy– Declaration Riga Conference

8

17

22

28

32 35

0

5

10

15

20

25

30

35

40

16-24 24-34 34-44 45-54 55-64 65-74

Millio

ns

EU25

Absolute number Computer not available

0

20

40

60

80

100

16-24 25-34 35-44 45-54 55-64 65-74PC use

Internet use

Sharp Internet/PC Usage decline after 50

Source (both graphs)=Eurostat ‘05

60 MILLION EU-25

CITIZENSAGED 45-64 HAVE NO PC

50+ INITIATIVE – DATA

50+ INITIATIVE - FOCUS

PRE PENSIONERS / OLDER WORKERS – DIGITAL INCLUSION

• Make sure they are digitally included to get/keep them IT literate & more ‘employable’ as active aging charter

ELDERLY / VERY ELDERLY – DIGITAL INCLUSION PLUS INTEGRATED HOME CARE OFFERING

• Make sure they are/stay digitally included to reduce HC costs by securing Ambient Assisted Living from the comfort of their homes e.g. e-health, communication, …

50+ INITIATIVE - FRANCE

• 400K€ Government campaign in 70 newspapers• 60 small service companies part of the program• 10M impressions at launch (national TV News)• public introduction at Senior Trade Show “Salon Des Seniors”

a computer + installation +

at least 4 hours of training at customer’s

home + SW Package +

DSL connection + favorable tax

schemes as related services are tax

deductible

• UNITED KINGDOM = Chelsea Pensioners Cyber Café & Silver Surfers Week (> 1000 ‘internet taster sessions’)

• GERMANY = ‘’50+ Middle of Life’ (130k PC’s) & “50+ Internet verbindet” (monthly sessions in 230 training locations)

• ITALY = Nonni Su Internet (launch Dec 1st 2006) with students training 50+ & demos in 35 senior centres + Elonex Linux based solution + nationwide roll out in 2007

• SPAIN = Truck Tour to all regions (launch Sept 15th 2006) with demo set up senior home and social care assistant + ViiV PC center of unique ‘independent living’ solution with videoconferencing & wireless monitoring of sensors + pilot : Huesca

50+ INITIATIVE - OTHER

Challenges

•3 age groups amongst the 50+ with different needs– Senior but not yet retired– Retired but independent– Retired but dependent

•Fear of technology

•Underestimation of the benefit (‘for what the hell do I need this’?)

•Costs. Problem especially in poorer countries (East)

•Varying degrees of intensity of countries’ elderly strategy (e.g. e-health is not a big topic in Eastern Europe)