Regionalni panel IZAZOV 2016 - Stanje na tržištu Makedonije, Filip Dimitrov, New Moment New Ideas...
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Transcript of Regionalni panel IZAZOV 2016 - Stanje na tržištu Makedonije, Filip Dimitrov, New Moment New Ideas...
TOTAL INVESTMENT IN MEDIA 2015 IN MACEDONIA
There is no official info, but according the estimation of our agency the total media budget for 2015 is around 40 million EUR.
BUDGET SPLIT ON DIFFERENT MEDIA 2015 MACEDONIA
TV 24.400.000
Radio 2.100.000
Print 5.400.000
Web 2.000.000
OOH 6.500.000
*From the online budget we estimate one quarter (cca
500.000 EUR) are spent on social media (mainly Facebook).
BUDGET DEDICATED BY COMPANIES FOR DIGITAL AND MOBILE?
•In general, not enough.
•Our estimate is cca 2.000.000 EUR go for digital media.
•Larger part of the companies advertise on Facebook by themselves, without a clear strategy.
• Unfortunately, all portals were not included in the Gemius analysis. The data was not complete and credible, therefore a larger part of foreign companies did not show faith in spending more of their budgets online.
TOP 10 ADVERTISERS ON THE MARKET IN 2015 AND INDUSTRIES WITH LARGEST BUDGETS
• GOVERNMENT OF RM
• TCCC
• PROCTER & GAMBLE
• MAKEDONSKI TELEKOM
• VMRO - DPMNE
• PIVARA SKOPJE
• MAGRONI
• CHIPITA
• VIP
• ONE
• UNILEVER
• NON-ALCOHOLIC BEVERAGES
• GOVERNMENTAL PROJECTS
• DRUGS & MEDICINE
• ALCOHOLIC BEVERAGES• CONFECTIONARY
• MOBILE TELEPHONY
• DETERGENTS
• COFFEE
• TELECOMMUNICATION COMPANIES
• POLITICAL PARTIES AND ORGANIZATIONS
• BANKS AND FINANCIAL SERVICES
We try and find out how much of our target is watching a TV show,
reading a magazine, visiting a portal, listening a radio station...
We measure a lot of things, like AWARENESS, RATINGS, CLIKS,
VIEWS, ROI, PRICE and many other things.
So, by doing our job “professionally” we do damage to the society. We
promote and support “cheap” content, thus promote bad values to
my daughter.