1. SUMMERSAILSTICE: June 21-22, 2014 A Tool to Grow Your Business and SailingSail locally. Celebrate globally.

2. How successful can advertising be in a declining market?Sail locally. Celebrate globally. 3. Jimmy Spithill never give up! Only all of us together can do it.Sail locally. Celebrate globally. 4. The difference between growing tennis and sailing. Tennis:Sail locally. Celebrate globally. 5. Sailing: Incredibly diverse 6. How do you create a tradition?Thanksgiving 400 years Sail locally. Celebrate globally. 7. How do you create a tradition?Christmas 2000 Years Sail locally. Celebrate globally. 8. How do you create a tradition?Celebrating Sailing - 14 years Sail locally. Celebrate globally. 9. Uniting behind a brand:A global partnership of competing banksSail locally. Celebrate globally. 10. About Summer Sailstice The global sailing celebration held annually on theweekend closest to the summer solstice. Launched in June 2001 with consistent growth over 13 years. Summer Sailstice encompasses a worldwide community of sailors from racers to cruisers, locally and worldwide. All 50 states, 40+ countries, 4900 boats 30,000 sailors (on e-list) 100,000 site visits 11. So What and How Do I Use Summer Sailstice?Sail locally. Celebrate globally. 12. You Are Macys! (Or McDonalds)Sail locally. Celebrate globally. 13. Sample Summer Sailstice EventsMark Twain Sailing Club, MissouriClipper Cove, San Francisco BayBranched Oak YC, NebraskaShanghai B & YC Shanghai, ChinaTorresen Marine, Muskegon, MIDeep Creek YC, Long Island, NYSpring Point YC, Virginia Lake Delta YC, Rome NY 14. So What, Specifically, Should I do? Sell Sailstice ads in your June issue Run a Summer Sailstice story Create a Summer Sailstice event on the website Offer a Summer Sailstice prize (readers or advertisers) Encourage Participation from: Dealers Community Sailing Yacht Clubs Class Associations Organize local sailing community Send press release to non-sailing media Use the tools on the Summer Sailstice Site Only all of us together can do it. Sail locally. Celebrate globally. 15. Post an event on the Summer Sailstice SiteSail locally. Celebrate globally. 16. Offer a Prize To Summer Sailstice ParticipantsSail locally. Celebrate globally. 17. Use The Summer Sailstice Tools to Create An Event:Sail locally. Celebrate globally. 18. Utilize MaterialsSail locally. Celebrate globally. 19. Sailing Network Support Tagging of ads Event tie-ins Press mentions E-letter mentions Social media mentions In kind donations of prizes 20. 2014 Sailing Objectives Increase market size / sales Attract new prospects and customers Increase customer loyalty & retention Create barriers to competition (other sports) Enhance image as desired recreational activity Generate publicity 21. Summer Sailstice: An Opportunity for Sailing! The Solution: Summer Sailstice invites all sailors to participate and engage, funand free! Summersailstice.com is an established & growing community Invites participation and promotes multiple niches from outreach, to educationto racing Global event with local participation 22. Where will growth come from? - Johnny Heineken - Small boats - Snow boards/skis - Young employees - Diversity - Cool Only all of us together can do it. Sail locally. Celebrate globally. 23. Sailing Takes Time and MoneyPeople need to want to sail. (Come on aboard its fun!) 24. Goal of Summer Sailstice: Showcase Diversity of Sailing 25. Working together we have leverage! 26. Summer Sailstice and You : GOAL: Unite your diverse readership to get the whole world sailing on the summer solstice June 21 & 22, 2014. 27. Benefits of Partnering Increase awareness by tapping into Summer Sailsticesglobal community of sailors Generate excitement around an annual event (offline - on the weekend of SummerSailstice, online - year round) which deepens your customer relationships Enhanced brand equity and image (support of global sailing community and industry) Publicity: Become newsworthy via participation in a worldwide event 28. Picture Success these are your owners sailing, your readers, your club members its the whole world sailing.Sail locally. Celebrate globally. 29. Whats Next? Just Do It! Add to calendar, postto website, contribute prize, etc. Sponsor Contact: john@summersailstice.com 415-412-6961