Regional & Media Trends - JCDecaux...ZENITHOPTIMEDIA GLOBAL AD SPEND FORECASTS Q1 2017: Regional &...
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ZENITHOPTIMEDIA GLOBAL AD SPEND FORECASTS Q1 2017: Regional & Media Trends 2016 2017 2018 2019 Eastern Europe & Central Asia Fast-track Asia MENA Japan 4.6 % 4.4 % 4.4 % 4.2 % Global Adversing Expenditure Growth Forecast $592bn Regional Top Performers Regional Under Performers 8.9 % 7.9 % -4.5 % 1.9 %
Transcript of Regional & Media Trends - JCDecaux...ZENITHOPTIMEDIA GLOBAL AD SPEND FORECASTS Q1 2017: Regional &...
ZENITHOPTIMEDIA GLOBAL AD SPEND FORECASTSQ1 2017:
Regional & Media Trends
20162017
20182019
Eastern Europe& Central Asia
Fast-track Asia
MENA
Japan
4.6% 4.4% 4.4% 4.2%
Global AdvertisingExpenditure Growth Forecast
$592bn
Regi
onal
Top
Per
form
ers
Regional Under Perform
ers
8.9%
7.9%
-4.5%
1.9%
34.1% 41.7%
USA
China
28%
24%
Leadingcontributors
to total ad spendgrowth
2016-2019
Market share will fallto the lowest since 1990Emerging new medium: TV + online video
BIGGEST share global ad spend
driver of global ad spend growth
$82bn
2016 20193rd
largestcontributor
to global ad spendgrowth 2016-2019
49%
share of displayadvertising
32.6%
OOH
AUDIOVISUAL TV
INTERNET
15.2% 27%
+
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