RegioGraph 2018 · business site. Outside sales force regions. customers. of which are key...

1© GfK May 14, 2018 | RegioGraph 2018

RegioGraph 2018Deeper market insights


Award-winning geomarketing software

© GfK | www.gfk.com/geomarketing | Screenshot created with RegioGraph

Visualize company data on maps

Import all standard data formats

Create presentations using customized map layouts

Spot complex regional trends and relationships

Display data and maps on your preferred end device


Drag and drop your data into a map. Highlight your customers according to factors such asturnover, assigned representative and regional affiliation.

© GfK | www.gfk.com/geomarketing | Map created with RegioGraph

Import your company data into maps

customerlocation byindustry

industry Aindustry Bindustry Cindustry Dindustry Findustry Eindustry Findustry Gindustry Hindustry I


It’s easy to import, analyze and visualize data in RegioGraph. Display your data sources on maps for deep insights into your operations.

Analyze large quantities of data


RegioGraph includes detailed data on potential for inhabitants, households and purchasingpower. Use these insights to find new sales opportunities.


Pinpoint new turnover potential

Purchasing power index in German-speaking regionDeviation from average per postcode

below average

average (Germany/Austria/Switzerland)

above average


Compare your turnover with the available market potential. RegioGraph’s portfolio analysis indicates the correct action for each of your active regions.


Identify your strong and weak regions


RegioGraph displays your sales territories and automatically aggregates turnover and customer data for each region. Charts offer added insights.


Analyze your existing sales territories

business site

Outside sales force regions

customersof which are key accounts

city 1,000 – 5,000,000inhabitants

city 500, – 1,000,000inhabitantscity 100, – 500,000inhabitantscity 50, – 100,000inhabitantscity 20, – 50,000inhabitants

Schiffer regionturnover: €103,319

Müller regionFriedel region

turnover: €91,610

Mast regionturnover: €160,290

Oetjen regionturnover: €55,204

Kramer regionturnover: €60,537


Optimize your sales territories

RegioGraph puts your sales territories under the microscope and allows you to optimize according to your chosen criteria, such as workload and accessibility


Generate new territories according to number of customers according to accessibility according to potential, etc.

Optimize territories split and merge territories according to your criteria optimize territories according to accessibility, sales

potential, etc.

Restructure territoriesWhen restructuring territories, RegioGraph automaticallyadjusts customer assignments and aggregated turnovervalues.

sales member

customer inquiriesinside sales (qtr.)

custom-ers key accounts turnover (qtr.) inhabitants households purchasing

power €


RegioGraph Strategy includes street segment-level GfK data on end consumers or D&B address data on business potential


Locate your target group

Business potential in Braunschweig

Location analysis of businesses:

electrical workpainting, wallpapering, decorating

Company size (by turnover):small company

mid-sized company

large company

Number of households

Per-capita purchasing power

below average

average

above average


Analyze and evaluate your catchment areas according to driving distance, driving time and competitor influences


Analyze your branch network

By driving distanceinhabitants: 2,351,124households: 1,247,840purchasing power: €48,675 mil.per-capita purchasing power: €20,703

project location

competitor

By driving timeinhabitants: 1,787,103households: 952,463purchasing power: €36,678 mil.per-capita purchasing power: €20,524

project location

competitor

Modeled (based on competitors)inhabitants: 882,603households: 475,475purchasing power: €18,531 mil.per-capita purchasing power: € 20,995

project location

competitor


Create eye-catching reports in RegioGraph Strategy for individual locations or an entire branch network

© GfK | www.gfk.com/geomarketing | Report created with RegioGraph

Extract concrete results and insight from your data

Create a comprehensivereport for a single location oran entire branch network.

Edit the results in RegioGraph or export

them as a PDF.

Market share zones around Westerstr. 34

Potential [retail purchasing power €] by distance to Westerstr.

Branch network overview

Table of contents

Branch network analysis


RegioGraph – New features

RegioGraph 2018 and later:

Custom-calculation of driving zonesCreate and display driving zone sizes based on

the properties of individual locations

Assignment and display of key accountsUse table assignments to link sites not located in

the assigned region

Auto-grouping of attributesHighlight the most important traits

and mark the rest as “other”

Improved usability & performanceGet faster results thanks to a more intuitive interface

Table design viewLink and manipulate tables more easily

Option to use online mapsPlan with integrated Bing maps and aerial imagery

Location network optimizationCreate an optimal location network

Grid insertionWork with granular data using a grid layer

RegioGraph 2017 and later:

Expanded table design viewZoom the view area and create links

via column values


Analysis Planning Strategy

Import data of all standard formats

Export data (tables, graphics, HTML documents, presentations, PDFs, printing)

Visualize data on maps (numerous display options)

Comprehensive cartographic foundation (such as postcodes, municipalities and street networks)

Access online maps (Bing)**; unlimited street-level geocoding, IP geocoder

Automatically plan, optimize and evaluate sales territories

Carry out driving-time and street-based calculations and analyses

Create reports with maps, charts and tables

Evaluate locations using models – e.g., for optimizing location networks or analyzing potential using a Huff gravity model

Create navigable, online maps using a Web Viewer feature

Get integrated street segment-level data: either data on end consumers or business potential; street-level analyses optional

from €750* from €2,000* from €3,750*

Comparison of RegioGraph versionsFeatures & pricing

Save 50% when you orderRegioGraph as a subscription!

*All prices are for single-user (in-house) licenses purchased for a three-year subscription period; excludes VAT. . **Usage license applies for 12 months or until the next update. GfK GeoMarketing's licensing conditions and general terms and conditions apply (www.gfk-geomarketing.com/licences).

http://www.gfk-geomarketing.com/licences


Questions?

GfK GeoMarketing GmbH | Werner-von-Siemens-Str. 9Building 6508 | 76646 Bruchsal | Germany

Contact us at T +49 7251 9295 200or visit regiograph.gfk.com.

RegioGraph 2018 · business site. Outside sales force regions. customers. of which are key...

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