Refs
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Tesch, R. (1990). Qualitative Research: Analysis Types and Software Tools. New York: Falmer Press. Ghauri, P., & Gronhaugh, K. (2005). Research Methods in Business Studies: A Practical Guide. Prentice Hall. David, M. (ed.). (2006). Case Study Research (Four-Volume Set, Sage Benchmarks in Social Research Methods Series). Thousand Oaks, CA: Sage. Dyer, W. Jr., & Wilkins, A. (1991). Better stories, not better constructs, to generate better theory: A rejoinder to Eisenhardt. Academy of Management Review, 16(3), 613-619 Creswell, J. (1998). Qualitative inquiry and research design. Choosing among five traditions. Thousand Oaks, CA: Sage. Yin, R. (2002). Case Study Research. Thousand Oaks, CA: Sage Humphrey, C. & Scapens, R. (1996). Methodological themes. Theories and case studies of organizational accounting practices: Limitation or liberation? Accounting, Auditing and Accountability, 9(4), 86-106. Stoecker, R. (1991). Evaluating and rethinking the case study. Sociological Review, 39 (1), 88-112. Schwartzman, H. (1993). Ethnography in Organizations. London: Sage. Frost, P., Moore, L. , Louis, M. , Lundberg, C., & Martin, J. (eds) (1991). Reframing Organizational Culture. Thousand Oaks, CA: Sage. Arnould, E. and Wallendorf, M. (1994). Market-oriented ethnography: Interpretation building and marketing strategy formulation. Journal of Marketing Research, 31(4), 484-504. Schweingruber, D. & Berns, N. (2005). Shaping the selves of young salespeople through emotion management. Journal of Contemporary Ethnography, 34, 679-706.
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Tesch, R. (1990). Qualitative Research: Analysis Types and Software Tools. New York: Falmer Press.Ghauri, P., & Gronhaugh, K. (2005). Research Methods in Business Studies: A Practical Guide. Prentice Hall.David, M. (ed.). (2006). Case Study Research (Four-Volume Set, Sage Benchmarks inSocial Research Methods Series). Thousand Oaks, CA: Sage.
Dyer, W. Jr., & Wilkins, A. (1991). Better stories, not better constructs, to generate better theory: A rejoinder to Eisenhardt. Academy of Management Review, 16(3), 613-619
Creswell, J. (1998). Qualitative inquiry and research design. Choosing among five traditions. Thousand Oaks, CA: Sage.
Yin, R. (2002). Case Study Research. Thousand Oaks, CA: Sage
Humphrey, C. & Scapens, R. (1996). Methodological themes. Theories and case studies of organizational accounting practices: Limitation or liberation? Accounting, Auditing and Accountability, 9(4), 86-106.
Stoecker, R. (1991). Evaluating and rethinking the case study. Sociological Review, 39 (1), 88-112.
Schwartzman, H. (1993). Ethnography in Organizations. London: Sage.
Frost, P., Moore, L. , Louis, M. , Lundberg, C., & Martin, J. (eds) (1991). Reframing Organizational Culture. Thousand Oaks, CA: Sage.
Arnould, E. and Wallendorf, M. (1994). Market-oriented ethnography: Interpretation building and marketing strategy formulation. Journal of Marketing Research, 31(4), 484-504.
Schweingruber, D. & Berns, N. (2005). Shaping the selves of young salespeople through emotion management. Journal of Contemporary Ethnography, 34, 679-706.
Martin, M. & Baker, S. (1996). An ethnography of Mick's Sport's Card Show: preliminary findings from the field. Advances in Consumer Research, 23, 329-332.
Hill, P. (1991). Homeless women, special possessions, and the meaning of home: An ethnographic case study. The Journal of Consumer Research, 18(3), 298-310.
Schouten, J. & McAlexander, J. (1995). Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research, 22(1), 43-61.
Hirschman, E. and Thompson, C. (1997). Why media matter? Toward a richer understanding of consumer's relationships with advertising and mass media. The Journal of Advertising, 26(1), 43-60.
Goulding, C. (2000). Grounded theory and consumer behavior. Advances in ConsumerResearch, 27(September), 261-266.Melia, K.M. (1996). Rediscovering Glaser. Qualitative Health Research, 6(3), 368-378.
