reframe point of view a unique, concise reframing of the problem that is grounded in user needs &...
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Transcript of reframe point of view a unique, concise reframing of the problem that is grounded in user needs &...
reframe
point of view
a unique, concise reframing of the problem that is grounded in user needs & insights
point of view: what?
all kinds of dirty, one kind of clean
squeaky green
expose new opportunities by looking at things differently
guide innovation efforts
make sure we’ve identified something worth working on
point of view: why?
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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point of view: components
user be specific
need use verbs
insight observation + interpretation
user babies in rural areas
need immediate warmth in early hours
insight bring warmth to the babies
point of view: components
user traveling, harried mother of three
needs to keep track of her children
Insight (because) there are more distractions than than safe-havens at the airport
point of view: components
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 1: saturate
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saturationspace
understand the experience share stories
identify user, reveal the needs, articulate insights grouping : empathy maps
reframe the problem into a new point of view
part 1: saturate methods
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
< what we see & hear what we feel the user is feeling >
understand the experience 10 min share stories, highlighting key phrases and emotions
identify user, reveal the needs, articulate insights 10 min empathy maps
part 1: saturate timing
understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 2: synthesize
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has empathetic language about the user (think specific)
identifies a need that is deep & emotional(think verb)
incorporates unexpected insights (think observation + interpretation)
point of view: construction
point of view: example
conquistador explorer......seeks to discover the spices in the Stanford secret sauce,& take home the ultimate recipe for innovation.
short
specific
sexy
point of view: tips
understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of viewidentify & synthesize + mad lib iterations
part 2: synthesis methods
synthesize: how?
identify patterns
isolate outliers
create composites
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight…NEEDS...
...BECAUSE...
point of view example
Delayed mother of four......needs to entertain her kids without disrupting the rest of the terminal because bored children annoy already irritated fellow passengers.
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
5 min personal time: identify & synthesizegenerate users, needs, insights on separate post-its
15 min group time: mad lib iterationsshare, select & synthesize into a point of view
part 2: synthesize mad-lib timing
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