REDTT Project Overview~ Education~ Communication~ Collaboration

Rural Economic Development Through Tourism (REDTT)New Mexico State University

Cooperative Extension ServiceDora Dominguez, Project Director

Sylvia D’Andrea, Luna Rossa WineryDeming, New Mexico

www.redtt.org

Who We Are

REDTT is an economic development project, designed to boost tourism development in rural New Mexico.

Administered through New Mexico State University’s Cooperative Extension Service

REDTT’s service area includes 17 counties, which encompass a total of 47 villages, towns and cities, 10 Native American pueblos and two Native American Tribes.

www.redtt.org

REDTT Counties

www.redtt.org

New MexicoThe Land of Enchantment

Agricultural Tourism

Agtourism or Agri-Tourism

For centuries Agtourism has existed as:• Roadside farmer's markets• U-pick operations• State fairs and festivals

www.redtt.org

Growing food and animals has always been a source of entertainment in rural America.

Agtourism is about getting out, seeing and celebrating where your food comes from.

Women In Agriculture

A woman stands near her home and looks out at her garden of corn, squash and

beans. She reminds herself to check the corn to see if it's ready for harvest and to look for damage caused by wildlife. Later in the evening, she will prepare a meal for

her family with vegetables from her garden.

(Bat Cave Woman)

For the Fall 2003 semester 1,045 of the 1,703 students enrolled were women.

Sixty-two percent or 175 of the 282 students in the animal and range sciences department are women.

These numbers follow a decade long trend for the college in which female enrolment has climbed from 52 present in 1993 to 51 percent (2003).

Women in Agriculture Education

Agri-tourism- Luna Rossa Winery Deming, New Mexico

www.redtt.org

Agri-tourism- Luna Rossa Winery Deming, New Mexico

Agri-Tourism

The demographics of tourists in America are changing. Visitors to New Mexico have long followed the call of outdoor recreational activities. While the same continues to exist, shifting economics and the knowledge-based traveler embarks upon their travels armed with a thirst for history, culture and agriculturally-based activities.

www.redtt.org

Project Goal

We do this through:

• EDUCATION

• COMMUNICATION

• COLLABORATION

To educate, train, spread information and assist in tourism development of New Mexico’s rural communities.

What We Do

EDUCATION

– Tourism Project Development • Events & Festivals• FAM Tours• County Tourism Councils

– Training Workshops• Hospitality and Customer Service• E-Commerce• Volunteer Management

– Annual Rural Tourism Conference

www.redtt.org

Project Goal: To educate, train, spread information and assist in tourism development of New Mexico’s rural communities.

EDUCATION

– Annual Rural Tourism Conference

• The 2005 Annual Conference was hosted in Deming, New Mexico. The event titled, “Making Tracks Along the Border” attracted more than 180 tourism professionals and volunteers from throughout New Mexico.

www.redtt.org

What We DoProject Goal: To educate, train, spread information and assist in tourism development of New Mexico’s rural communities.

What We Do

www.redtt.org

Project Goal: To educate, train, spread information and assist in tourism development of New Mexico’s rural communities.

EDUCATION

COMMUNICATION

- Media Coverage• Web site - www.redtt.org• News Releases• Trails & Treasures Magazine• Writer Familiarization Tours• Event Calendars

www.redtt.org

What We DoProject Goal: To educate, train, spread information and assist in tourism development of New Mexico’s rural communities.

www.redtt.org

What We DoProject Goal: To educate, train, spread information and assist in tourism development of New Mexico’s rural communities.

To educate, train, spread information and assist in tourism development

CollaborationPartners

• County Tourism Councils• Project Cost Share Requirements

• New Mexico State University’s Cooperative Extension

• State Dept. of Tourism• Bureau of Land Management (BLM)

Project GoalsWhat We Do…

www.redtt.org

www.redtt.org

Project Goal: To educate, train, spread information and assist in tourism development of New Mexico’s rural communities.

What We Do

COLLABORATION

REDTT Counties

www.redtt.org

• Tourism is a large multinational activity. According to the World Tourism Organization travelers will embark upon 1.6 billion trips, with a value of over $2 trillion annually by the year 2020.

• To date, this multidimensional activity is estimated to account for 12% of all global economic activity.

• In the U.S. the tourism industry is a half-trillion dollars-a-year industry and is the nation’s second largest employer with over 15.5 million people.

Why We Promote Tourism…Tourism As Economic Development

www.redtt.org

• In the thirteen years since its inception, the REDTT project has increased the number of New Mexico counties it serves from its three original partner counties to currently serving 17 counties

• This year, REDTT awarded $51,000 to support tourism projects in 17 New Mexico counties.

• Since the project began in 1992, REDTT has awarded $375,274 in grant funds to its member counties

• REDTT continues its mission to provide technical assistance through a team approach to rural tourism professionals and volunteers.

Why We Promote Tourism…Tourism As Economic Development

www.redtt.org

REDTT Future Outlook • Statewide hospitality & customer service

training implemented• Bureau Of Land Management Strategic

Plan Completion• Creation of E-Commerce Specialist• Expansion of project as state-wide initiative

supported through NMSU Cooperative Extension Service

FOR MORE INFORMATION...

www.redtt.org

Tourism’s Future Outlook

REDTT

www.redtt.org

New MexicoThe Land of EnchantmentFOR MORE INFORMATION...