Urban Tourism in Mexico City Chinese Outbound Tourism as a Case Study

Alma Berenice PendzialekUrban Tourism SeminarKU Eichstätt- Ingolstadt

13.07.13

1. Mexico City as a Urban Tourism Destination

Urban tourism is that one that takes place in

crowded spaces. Mega City (More than 20 Mio. inhabitants)

These are known as

strategic in the service sector, More 70% from the city´s GDP

strong in knowledge production, 330,000 Students in UNAM,

extremely cultural, More than 160 Museums and Galleries

innovative,

politically important Base of the executive, legislative and judicial branchesof the government.

and key as a global node.

What kind of city is Mexico?

National / Capital Heritage Cultural

“Zona Metropolitana”

16 Delegations from Mexico City

59 Municipalities from Mexico State

1 Municipality from Hidalgo

Tourism in Mexico City

2012 Arrivals of Tourists: 12.3 Mio. National - 10.1 Mio.International - 2.2 Mio.

2. Mexico City for Chinese Outbound Tourists

World83.2 Mio.US $102 Bio.

Mexico2011: 36.8782012: 47.810

Sources: COTRI and Sistema Integral de Operación Migratoria (SIOM) Mexico

To Mexico City Airport:

2012: 18.113

Arrivals of Chinese tourists to Mexico 2005 - 2010

Profile

• Segments

• Perceptions of the City

3. Performing Urban Tourism by Chinese Tourists

Consumption of the city under the “Performing” Metaphor

Preparation & Performance

Preparation Public Sector: Consejo de PromociónTurística CPTM

Chinese Website and Social Media Campaigns

Private Sector: AMSTAR DMC

Performance -- City Center

• Lunch in Mexico

City´s Chinatown.

• Walking around Bellas Artes

Museum, Zocalo,

Metropolitan Cathedral,

National Palace and

Templo Mayor.

Performance -- Museums and Shopping

• National Museum of Antropology

• Shopping in Polanco.

• Back to the hotel

4. Challenges

• VisaProcess improvement

• Brand AwarenessMKT, Famtours, joint efforts with other Latin American destinations

• Market Intelligence StudiesMass Tourism / Business Tourism / New Chinese Tourists

• Product Adaptation and Quality ServicesSigns, information of sites in Chinese.Trainings. Making Chinese tourists feel „Welcome“Certified tour guides. Chinese speaking and Mexico Experts.

Thanks for your attention!

Gracias

Danke