Singapore’s leading online grocer Redmart delivers personalized lifecycle marketing to its email subscribers and mobile app users

with Blueshift’s Segment-of-One Marketing Automation.

ABOUT REDMART

• Leading online grocery destination for Singapore • Customers buy groceries and household products, including fresh and frozen

food, personal care, health and wellness, beverages, and baby & pet products • Accessible via redmart.com, as well as iOS and Android apps • Founded in 2011 and has raised USD 55 million in venture capital financing • Catalog contains more than 50,000 unique SKUs

CASE STUDY

THE CHALLENGE

Redmart wanted to drive every website visitor to become a buyer, and subsequently a repeat buyer. However, every customer is different in their shopping preferences and frequency of usage. Redmart turned to Blueshift to solve the challenge of more effective lifecycle marketing, using personalization on email and mobile push notifications.

THE BLUESHIFT SOLUTION

Blueshift enabled Redmart to launch personalized campaigns over emails & mobile push notifications

• Automation of lifecycle emails: With Blueshift, Redmart was able to easily automate campaigns for activation, engagement and winback for its website and mobile customers

• Promotional mobile push notifications, deep linked to relevant content: Redmart launched several mobile push notification campaigns, with deep-linking

• Deep segmentation: With Blueshift’s segmentation engine, Redmart found customers who had not interacted with specific features and created campaigns to increase awareness and engagement

• Triggers: Using Blueshift, Redmart was able to automate several triggered reminders for customers, over email & push notifications

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THE RESULTS

Blueshift has helped us drive targeted lifecycle marketing,

and dramatically improve our re-engagement rates. With Blueshift,

we are now able to launch personalized campaigns on email &

mobile app push notifications, and drive a consistent message

across different marketing channels.

Todd Kurie

VP – Marketing

Blueshift Labs Inc. 2016 | www.getblueshift.com

1 Launchedlifecyclecampaignsonemail&pushthatconverted3Xbetterthanbatch&blast

2 Increasedtheshareofrevenuefromemail&mobilenotificationchannelsby150%

3 Cross-channelco-ordinationbetweenemailandmobile,deliveringaconsistentmessageacrosschannels