NO.1 GROCERY INDUSTRY RESOURCE IN CANADA

PRINT | ONLINE | EVENTSwww.canadiangrocer.com

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MEDIA PLANNER 2015

Canadian GroCer | August 2013 3332 August 2013 | Canadian GroCer

Greenhouse growers are popping up on big-city rooftops and in abandoned industrial buildings across North America. And they’re looking to work with

supermarkets to give shoppers food that is as local as it can get

LocaL growers By Chris Dart

v

Lufa farms

TheGreenissue

Lufa Farms’ greenhouse in Montreal sits atop an office building. It opened in 2011

BRAND OVERVIEWMEDIA PLANNER 2015

EDITORIAL OVERVIEW#1 READERSHIP

AWARD WINNING EDITORIAL

THE NO. 1 READ AND REACH IN THE GROCERY INDUSTRYCanadian Grocer is the original and most influential publication among key decision-makers in the grocery industry. Retail head office executives, buyers, store owners, franchisees and managers turn to Canadian Grocer for trusted, timely information on trends, products, issues and innovation.

Canadian Grocer is Canada’s only audited national grocery publication. We offer verified readership delivered direct to head office executives and store-level managers across grocery, club, mass, drug and convenience-store channels.

Canadian Grocer’s editors and writers are seasoned business pros. In the last four years we’ve been nominated for 16 Kenneth R. Wilson awards (winning four golds and three silvers). The KRWs are the top prize in Canada for business magazine excellence.

WE DELIVER RESULTS

TESTIMONIALS

REACH

CIRCULATION

FREQUENCY

ENGAGEMENT

CANADIANGROCER.COM

91% of grocery retailers say Canadian Grocer is their preferred grocery industry magazine.

70,000+ magazine readers per issue

Our average reader spends

42 MINUTES reading each issue

132,000+page views per month

17,200 print subscribers (only audited national grocery magazine)

8x PER YEAR more content, more frequent

70% of retailers say they find advertising in Canadian Grocer effective and have acted on it.

81% of readers ask to receive Canadian Grocer, the highest request rate among grocery magazines.

I think it (Canadian Grocer) is required reading for the industry.”

– ERIC LAFLECHE, President and CEO, Metro Inc.

“

The grocery industry in Canada is changing faster than ever. Canadian Grocer is a great resource for our team, providing analysis, insights and trends in our highly competitive environment.”

– ANTHONY LONGO, CEO, Longo’s

“

Canadian Grocer is a must-have tool that provides great insight on the grocery sector. I have been a dedicated reader since I started in the grocery business over 20 years ago. The publication keeps me aware of market trends and merchandising ideas in all categories.”

– JOE FUSCO, Senior Vice-President, Merchandising and Pharmacy Operations at Metro Ontario

“

Canadian Grocer has strategic partnerships

with key industry associations, such as RCC,

CFIG, CPMA, FCPC and the

Golden Pencil Awards

Our team at Galleria sees Canadian Grocer as a must read–both online and in print–as there are many tips, trends and marketing ideas we get from it. If you want to stay on top of what’s happening, Canadian Grocer

is a must-have tool in your arsenal.”

– JEFFREY MIN, president and CEO, Galleria Supermarket

“

Named one of Canada’s 20 most

INFLUENTIAL MAGAZINES OF ALL TIME!

- by Masthead magazine

PRINTMEDIA PLANNER 2015

PRINT MARKETING OPPORTUNITIESCANADIAN GROCER CONNECTS YOU WITH THE $120-BILLION GROCERY INDUSTRY

Every issue of Canadian Grocer is packed with trends, insights and useful tips and data for retailers. Our readers receive authoritative articles and proven ideas on domestic and global issues through a uniquely Canadian perspective.

WHAT’S COMING UPIN 2015

READ FROM COAST TO COAST

SPECIAL INDUSTRY/TREND REPORTS

FEBRUARYAnnual Market SurveyIn-store technology

MARCH/APRILProduce focusBonus show distribution: CPMA, GSW, CHFA, SIAL Toronto, Ethnic Consumer Marketing Conference

MAYGlobal grocersSnacks

JUNE/JULYHealth & WellnessStar Women in Grocery

AUGUSTSustainabilityBonus show distribution: CHFA

SEPTEMBER/OCTOBERIndependent grocersBonus show distribution: GIC, PMA, Star Women Breakfast

NOVEMBERInnovationGolden Pencil winnersBonus distribution: Thought Leadership Conference

DECEMBER/JANUARYGeneration Next AwardsSuper Bowl

Canadian Grocer offers unparalleled expertise to get your message to the marketplace through customized reports. We work with the best writers, editors and designers to help you reinforce your message to retailers.

THE FRESH REPORTReinforce your company’s lead-ership in fresh with our definitive produce category report, published each December. The Fresh Report is the go-to resource for retailers all year long as they look for ways to build sales and profits in fresh.

HEALTHY INSIGHTSGrocers want to learn more about the healthy aspects of your products. You can educate them through Canadian Gro-cer’s special Healthy Insights trend reports.

CATEGORY CAPTAINSCanadian Grocer’s annual Category Captains lets you promote your brands as a category leader. Published every November, the report features key insights plus Nielsen data on a wide range of retail categories.

RETAIL INTELLIGENCEEach of these solo sponsored reports provides in-depth information, trends, data and consumer insight on a single retail category. Retail Intelligence reports are an excellent way to demon-strate your category expertise and promote your brand to retailers.

95%of Canadian Grocer subscribers are retailers. We’re read by the people who buy your products

and services

1 IN 3 READERS are in the West

8%ATLANTIC CANADA

20%QUEBEC37%

ONTARIO

35%WESTERN CANADA

SOURCE: ALLIANCE FOR AUDITED MEDIA, JUNE 2014 AUDIT STATEMENT

MULTI-MEDIAMEDIA PLANNER 2015

DIGITAL MARKETING OPPORTUNITIESCANADIAN GROCER COVERS THE GROCERY INDUSTRY AS IT HAPPENS ONLINECanadianGrocer.com is the industry’s most read website with breaking news, expert bloggers, informative features, plus slideshow galleries of unique stores and industry events.

CANADIANGROCER.COM

E-NEWSLETTER AND MOREDelivered 2x/week Canadian Grocer’s E-News provides readers with original content, including breaking news and up-to-the minute articles on the grocery industry.

AVERAGE MONTHLY PAGE VIEWS

132,000+ AVERAGE MONTHLY VISITS

66,000

AVERAGE MONTHLY UNIQUE VISITORS

NUMBER OF SUBSCRIBERS

46,000

12,000ADVERTISING

OPPORTUNITIES AVAILABLE

LEADERBOARD AND BIG BOX

AD UNITS AVAILABLE

Ask about our CUSTOMIZED E-BLAST opportunities for your brand sent direct to subscribers’ inboxes.

DIRECT TO SUBSCRIBER MAILBOXES

E-BLAST

E-NEWSLETTER

81% GROWTH IN PAGE VIEWS IN 2014

As of Sept 2014

MULTI-MEDIAMEDIA PLANNER 2015

CONFERENCES AND AWARDSCANADIAN GROCER EVENTS PUT YOU FACE TO FACE WITH KEY DECISION MAKERS Canadian Grocer is proud to present a series of events and awards for the grocery industry. These events bring retailers and vendors together to celebrate outstanding achievement and provide strategic information to this great industry. Sponsor one or more of these awards and events and come face to face with people who affect your business.

AWARDS

EVENTSCanadian Grocer hosts a number of industry conferences bringing retailers and vendors together to network and discuss business opportunities. As a sponsor of one or more of these events, you’ll have the opportunity to not only build brand and company recognition but meet your prospects in person and further relationships for future business.

Our award programs recognize outstanding people and innovation from across Canada. Connect with nominees, winners and industry insiders to foster genuine relationships and prospect new business opportunities.

GENERATION NEXT AWARDSGeneration NEXT Awards recognize up-and-coming leaders under the age of 40 in both retail and consumer packaged goods. Presented in partnership with the Golden Pencil Awards.

STAR WOMEN IN GROCERYStar Women in Grocery Awards high-light the accomplishments and growing importance of women in grocery. Each year we award the year’s most outstanding women, who are featured in the June issue of Canadian Grocer.

PRODUCT OF THE YEARProduct of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year is a champion of innovation, is voted on by consumers and is recognized by consumers globally.

ASK ABOUT SPONSORSHIP

OPPORTUNITIES

APRIL 2015

OCTOBER 2015

NOVEMBER 2015

Ethnic Consumer Marketing Conference

Star Women in Grocery Breakfast

Thought Leadership CEO Conference

CANADIAN GROCER IS THE VOICE OF THE CANADIAN GROCERY

INDUSTRY!

MULTI-MEDIAMEDIA PLANNER 2015

CUSTOM RESEARCH

ROUNDTABLES

CUSTOM REPORTS

Canadian Grocer, in partnership with Rogers Market Research, has the expertise and reach to conduct top-notch, actionable and custom research for your organization. We offer a complete turnkey research service along with best-in-class turnaround time to meet your needs–all exclusive and confidential.

Our unique industry roundtables put you in the room with retailers and key decision makers to discuss issues that are top-of-mind in the grocery industry and your business.

• Looking to create custom content for the grocery industry?

• Have a compelling story about your business or products?

• Need to introduce your new brand to the Canadian marketplace?

WE CAN HELP. Our team of writers and designers will work closely with your team to bring your unique story to retailers across Canada.

CUSTOM REPORTS AND RESEARCH CANADIAN GROCER‘S PUBLISHING EXPERTS CAN HELP YOU CRAFT YOUR MESSAGE TO THE INDUSTRY

1. Direct access to retailers

2. Exclusive editorial opportunities

3. Thought leadership for your brand

ADVERTISING RATESMEDIA PLANNER 2015

PRINT

ONLINE

FOUR COLOUR RATES - CDN DOLLARS

KEY DATES

ADDITIONAL COLOUR OPTIONS

WEBSITE (WWW.CANADIANGROCER.COM)

WHAT’S NEW & IMPROVED

SPECIAL INDUSTRY REPORTS

E-NEWSLETTER (TUESDAYS, THURSDAYS)

LEADERBOARDBIG BOX

$90.00$90.00

1 PAGE $8,521 1/2 PAGE HORIZONTAL $5,2441/3 PAGE HORIZONTAL $4,260

CATEGORY CAPTAINS 2 PAGES $16,695RETAIL INTELLIGENCE 8 PAGES $38,000THE FRESH REPORT 2 PAGES $8,295

LEADERBOARDBIG BOXE-BLAST

TEXT ONLY

$800$800$3,500

$1,200$1,200

$750

DOUBLE PAGE SPREADOUTSIDE BACK COVERINSIDE FRONT COVERINSIDE FRONT COVER SPREADINSIDE BACK COVERFULL PAGE2/3 PAGE1/2 PAGE ISLAND1/2 HORIZONTAL/VERTICAL1/3 PAGE1/4 PAGE1/6 APPOINTMENT NOTICE (B/W)

FEB

MAR/APR

MAY

JUN/JUL

AUG

SEP/OCT

NOV

DEC/JAN

JAN. 9

FEB. 12

APR. 2

MAY 22

JUL. 10

AUG. 21

OCT. 1

NOV. 13

JAN. 13

FEB. 17

APR. 7

MAY 26

JUL. 14

AUG. 25

OCT. 6

NOV. 17

FEB. 9

MAR. 16

MAY 4

JUN. 22

AUG. 10

SEP. 21

NOV. 2

DEC. 14

$17,993 $11,995 $11,728 $20,965 $11,460 $9,318 $9,104 $7,925 $6,854 $6,212 $5,141 $2,195

1 X$17,779 $11,888 $11,621 $20,858 $11,353 $9,211 $8,782 $7,390 $6,426 $5,891 $4,820

4 X$16,815 $11,674 $11,407 $20,644 $11,138 $8,996 $8,461 $7,283 $6,105 $5,462 $4,712

8 X

ISSUE BOOKING DEADLINE

MATERIALDUE

MAILING

PER INSERTION

CPM IMPRESSIONS

PER WEEK

MICROSITE DEVELOPMENT AND WEBSITE SPONSORSHIP

QUOTES UPON REQUESTBLACK PLUS ONE-COLOUR • Subtract $1,800 from the earned

frequency four colour rate and• Add $800 (one-colour charge)

MATCHED COLOUR • subtract $1800 from the earned

frequency four colour rate and• add $900 (matched colour charge)

METALLIC INKS • Quoted upon request.

PRINTED INSERTS • Available upon request.

AVERAGE MONTHLY PAGE VIEWS

132,000+ AVERAGE MONTHLY VISITS

66,000 AVERAGE MONTHLY UNIQUE VISITORS

46,000

MECHANICAL SPECSMEDIA PLANNER 2014

PRINT

ONLINE ONLINE SUPPLIED MATERIAL

PRINT SUPPLIED MATERIAL

WHAT’S NEW & IMPROVED SUPPLIED MATERIAL

DOUBLE PAGE SPREADFULL PAGE2/3 PAGE1/2 PAGE ISLAND1/2 HORIZONTAL1/2 VERTICAL1/3 SQUARE1/3 HORIZONTAL1/3 VERTICAL1/4 SQUARE1/4 HORIZONTAL1/6 APPOINTMENT NOTICEGATEFOLD SPECIFICATIONS AVAILABLE ON REQUEST

15-3/4”7-7/8”5-1/2”

5”7-7/8”

4”5”

7-7/8”2-5/8”3-7/8”7-7/8”

6-7/8”6-7/8”6-7/8”

15”7”

4-5/8”4-5/8”7-3/8”3-3/8”4-1/2”7-3/8”2-1/8”3-3/8”7-3/8”1-3/4”

10-3/4” 10-3/4”10-3/4”8-3/8”5-3/8”10-3/4”5-3/4”3-5/8”10-3/4”5-3/8”

3”

8-3/4”4-1/4”2-3/4”

10”10”10”

7-1/2”4-5/8”

10”5-1/4”3-1/8”

10”4-7/8”2-1/2”4-3/8”

16”8-1/8”5-3/4”5-1/4”8-1/8”4-1/4”5-1/4”8-1/8”2-7/8”4-1/8”8-1/8”

11”11”11”

8-5/8”5-5/8”

11”6”

3-7/8”11”

5-5/8”3-1/4”

TRIM SIZELIVE AREAWidthWidth WidthHeightHeight Height

BLEED SIZE

STANDARDS UNIT SIZE IN INCHES

WHAT’S NEW & IMPROVED

FULL PAGE1/2 PAGE HORIZONTAL1/3 PAGE HORIZONTAL

No BleedNo BleedNo Bleed

WEBSITE

E-NEWSLETTER

LEADERBOARDBIG BOX

728 x 90300 x 250

LEADERBOARDBIG BOX

728 x 90300 x 250

SIZE(PIXELS)

SIZE(PIXELS)

Full Page

Full PageWhat’s New

1/2 PageWhat’s New

1/3 PageWhat’s New

1/2 PageIsland

1/2 PageHorizontal

1/2 PageVertical

1/3 PageHorizontal

1/3 PageVertical

1/3 PageSquare

1/4 PageSquare

1/4 PageHorizontal

Width Height

All supplied What’s New & Improved ads must be supplied as high resolution PDF with all fonts embedded.

Please email your What’s New ads directly to your sales representative.

HIGH RESOLUTION PDF

Ads can be uploaded to AdDirect at addirect.sendmyad.com

Ads are preflighted, approved and automatically delivered through this free, web-based ad preflight portal

For more information contact our Production Manager, Karen Richards416-764-1688 or toll free: 1-800-268-9119 ext 1688 karen.richards@rci.rogers.com

Every attempt is made to verify the supplied file to the supplied proof, however, ROGERS PUBLISHING DOES NOT ACCEPT RESPONSIBILITY FOR MATERIAL OR CONTENT OR COLOUR TRAPPING. Production charges apply to material not to spec or for alterations.

Material should be sent in a websafe jpg or gif format.

It should have a resolution of 72 dpi and use websafe colours (RGB mode).

Maximum file size: 40k

All online supplied material can be e-mailed directly to your sales representative.

UPLOAD YOUR AD

EASILY WITH ADDIRECT!

CONTACTS MEDIA PLANNER 2015

CONTACT USSALES & PROMOTIONS EDITORIALGROUP PUBLISHER | JENNIFER LITTERICKMARKETING AND RETAIL GROUP416.764.1665 jennifer.litterick@rci.rogers.com

ASSOCIATE PUBLISHER | VANESSA PETERS416.764.1673 vanessa.peters@canadiangrocer.rogers.com

SENIOR ACCOUNT MANAGER | JULIE IHAMAKI416.764.1496 julie.ihamaki@canadiangrocer.rogers.com

MARKETING PROMOTIONS EDITOR | SHELLEE FITZGERALD416.764.1660 shellee.fitzgerald@canadiangrocer.rogers.com

GROUP SALES MANAGER, CIRCULATION | MICHELLE ILIESCU416.764.1441 michelle.iliescu@rci.rogers.com

SALES CO-ORDINATOR | TAYLOR CLIFTON416.764.1597 talyor.clifton@rci.rogers.com

SUBSCRIBE NOW

EDITOR | ROB GERLSBECK416.764.1679 rob.gerlsbeck@canadiangrocer.rogers.com

MANAGING EDITOR | ALICIA ANDROICH416.764.1674 alicia.androich@canadiangrocer.rogers.com

NEWS EDITOR | MEAGAN KASHTY416.764.2005 meagan.kashty@canadiangrocer.rogers.com

CONSULTING EDITOR | GEORGE H. CONDON416.261.8326 condug@sympatico.ca

ART DIRECTOR | LINDSAY MACLACHLAN416.764.1667 lindsay.maclachlan@canadiangrocer.rogers.com

PRODUCTION MANAGER | KAREN RICHARDS416.764.1688 karen.richards@rci.rogers.com

Please contact our Group Sales Manager, Circulation, Michelle Iliescu to order your subscription or our special reports:

Toll Free: 1-800-268-9119 ext 1441 Email: michelle.iliescu@rci.rogers.com

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