Recycling is the #1 action - Green Technology · Actor and spokesperson for Recycle Across America:...
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Transcript of Recycling is the #1 action - Green Technology · Actor and spokesperson for Recycle Across America:...
Recycling is the #1 action society can do to improve our impact on the environment,
and to simultaneously improve the economy, to green-up manufacturing, to prevent waste from going into oceans and to mitigate climate change.
But in order for recycling to work and for manufacturers to be able to reuse the materials …
you, me and 320 million other people in the U.S. need to do it
properly, wherever we go.
Actress, model and spokesperson for RAA: Angie Harmon (TV show: Rizzoli and Isles)
But unfortunately recycling is terribly confusing.
Actor and spokesperson for Recycle Across America: Ian Somerhalder
As a result, millions of tons of garbage (aka contamination)
is thrown in recycling bins every day crippling the economics and viability of recycling.
Mondelez has
$23.8 billion worth of
shareholder pressure insisting the company start using sustainable packaging including recycled materials.
“We have pressure from many sources, including some of our shareholders to use more sustainable packaging but often the
price is too high to choose recycled content or there isn’t enough quality materials available.”
Brent Ostrowski –
former global packing manager, Best Buy [email protected]
the loop CANNOT
close
As a result of the costly
contamination, recycling in the U.S. is
collapsing.
25% of WM recycling plants have closed in
the last 6 months.
450 recycling plants have
closed in California alone.
450 recycling plants have closed in California alone since February. Most of the beverage container
industry receives recycled containers from California.
Creating room for Naysayers. However the previous Article written by John Tierney titled, Recycling is Garbage, received more hate mail than any other article ever written before it in the NYT.
Society-Wide Nonprofit Standardized Labels
Musician Alanis Morrissette spokesperson for Recycle Across America
Simple Solution … Profound Impact
A Standardized Label for All Sorting Needs
A standardized label has been designed for all sorting needs. Having a simple and consistent designed template with key
color coding elements, consistent photo elements and simple language is what makes the standardized labels effective for the public —
because they are getting the pertinent information in a effective and consistent format.
Designed for Every Type of Bin and Lid
Special Collection Programs
Curbside Bins
Media Investigations - Results are Proven
NY Times “…one of the most important environmental fixes taking root today!”
A Universal Solution to a Universal Problem
RAA was the Keynote Speaker at the European Union in Brussels, presenting the solution to the 28 member countries.
The standardized labels are being considered by the EU to help meet their 2020 waste diversion goals.
conducted a randomized focus group with 1,000 consumers from across the U.S. The standardized labels WON against all the labels they were compared to, including Rubbermaid’s recycling labels and numerous other recycling labels in the marketplace. The focus group participants agreed that the Recycle Across America society-wide standardized labels were:
• More appealing • More comprehensive • More effective, and subsequently • Generated the best recycling results!
National Focus Group - Public’s Choice
The Standardized Labels Work!
Orlando Schools
90% increase in their recycling levels and
$369,000 in net savings.
Thanks to …
The Standardized Labels Decrease Contamination
To date
Nearly 2,000,000 standardized labels are now displayed
on recycling bins throughout the U.S.
Solution is Taking Hold
NBC Universal Walt Disney World Disneyland Disney Motion Pictures Organic Valley San Diego Schools AOL Foods University of Denver Union Bank Procter & Gamble mfg facilities Johns Hopkins University Port Authority NY and NJ (soon in 6 airports including LaGuardia, JFK, Newark bus, train, ship stations through NY and NJ) Hallmark Corporation Kohler George Mason University Arlington County (DC) Verallia – St. Gobain Garden Fresh Restaurants The Lincoln Center George Mason University Anixter Fifth Third Bank Washington DC Schools Caterpillar Johnson Controls Sony Cornell Medical College Whole Foods World Trade Center Towers University of Denver
4,000 K-12 schools and universities
Early Adopters have Become Advocates
NOW BEING ADOPTED AT THE NATIONAL PARKS
STARTING WITH
YOSEMITE GRAND TETON
DENALI KINGS CANYON
SEQOUIA GRAND CANYON
…
Marsden Facilities Management
NGOs Partners and Advocates
700,000 standardized
labels have now been donated
to schools across the U.S. - thanks to
corporate and individual heroes that are helping
the next generation
recycle right!
Donating Labels to Schools
“Let’s recycle right!” celebrity campaign
ORLANDO INTERNATIONAL AIRPORT At Airports and Public Spaces in Cities
It’s time.
WHOLE FOODS MARKETS
It’s time.
ORLANDO INTERNATIONAL AIRPORT
It’s time to apply the same logic for other critical standardizations that have helped society act on their good intentions … to recycling.
It’s time for progress.
Thank You!
