Recruitment and Marketing, the Mobile way
-
Upload
gordon-lokenberg -
Category
Documents
-
view
258 -
download
0
description
Transcript of Recruitment and Marketing, the Mobile way
Recruitment and MarketingGordon Lokenberg presents: THE MOBILE WAY
most of the illustrations I found on Google...
Mobile Recruiting Conference#mrc2012
23 October 2012
http://prezi.com/enxibkuml-v6/lokloq/
Recruiting = Marketing2
Branding
Games
Content
AdsSEO
Blogging
LinkedinTwitter
Site
Events
AWESOME!
mjo.bs/site
/Z49
app.lk
Web analyticsMobile web analyticsAppstore analytics
Work in progress
Your jobs somewhere in their pocket
WEBSEO
VisibilityGather data
http://validator.w3.org/mobile/
Your jobs in their pocket
APPS
engaging PUSH notification
Downloads intelligence
Share
Techie stuff
What hot technologies can I start using in the Mobile Recruiting space?
Location positioning, context and intelligence
For Real
TXTAPPS
IRL
Facetime
QR
http://m.
Guerilla
For real
For real
Check-in’s
BluetoothNFC
AR
Text (sms) start with promoting: send #job to 4141 or push jobsMobile web: check out on m.ourcompanyjobsite.comApps: download coolestjobapp in one of the appstoresQR: post one offline and get them to your job site instantlyNFC: put your jobs in the window and let people that walk by pick ‘m upBluetooth: use it on e.g. job fairsCheckIns: post your job tips in tools like FoursquareIRL: become mobile yourself and go out and meet people in personAR: create your brand experience in Layar’s Mobile Augmented RealityFacetime: think of mobile videoGuerilla: Get out of your seat and make it happen!
If you like Innovation.. Mash up.. Create something new.. and Share!
bit.ly/mrc20
12stuff
Find outMessage
TRYAudience
tune
view with Layar
Yep, that’s it