Recruitment and Marketing, the Mobile way

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Recruitment and Marketing Gordon Lokenberg presents: THE MOBILE WAY most of the illustrations I found on Google... Mobile Recruiting Conference #mrc2012 23 October 2012

description

mobile recruitment conference 23 October 2012: This is all about Recruitment and Marketing the Mobile way. Discussing LBS, Location Based Sercices, QR, Augmented reality and more. The importance of mobile analytics and why you want to be visible on Mobile. btw you might like to follow #mrec #mrc2012 or #123mob on twitter for more Mobile stuff :)

Transcript of Recruitment and Marketing, the Mobile way

Page 1: Recruitment and Marketing, the Mobile way

Recruitment and MarketingGordon Lokenberg presents: THE MOBILE WAY

most of the illustrations I found on Google...

Mobile Recruiting Conference#mrc2012

23 October 2012

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Recruiting = Marketing2

Branding

Games

Content

AdsSEO

Blogging

LinkedinTwitter

Facebook

Site

Events

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AWESOME!

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mjo.bs/site

/Z49

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app.lk

Web analyticsMobile web analyticsAppstore analytics

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Work in progress

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Your jobs somewhere in their pocket

WEBSEO

VisibilityGather data

http://validator.w3.org/mobile/

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Your jobs in their pocket

APPS

engaging PUSH notification

Downloads intelligence

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Share

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Techie stuff

What hot technologies can I start using in the Mobile Recruiting space?

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Location positioning, context and intelligence

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For Real

TXTAPPS

IRL

Facetime

QR

http://m.

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Guerilla

For real

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For real

Check-in’s

BluetoothNFC

AR

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Text (sms) start with promoting: send #job to 4141 or push jobsMobile web: check out on m.ourcompanyjobsite.comApps: download coolestjobapp in one of the appstoresQR: post one offline and get them to your job site instantlyNFC: put your jobs in the window and let people that walk by pick ‘m upBluetooth: use it on e.g. job fairsCheckIns: post your job tips in tools like FoursquareIRL: become mobile yourself and go out and meet people in personAR: create your brand experience in Layar’s Mobile Augmented RealityFacetime: think of mobile videoGuerilla: Get out of your seat and make it happen!

If you like Innovation.. Mash up.. Create something new.. and Share!

bit.ly/mrc20

12stuff

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Find outMessage

TRYAudience

tune

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view with Layar

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Yep, that’s it