Recruiting with Social Media and Digital Marketing
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Recruiting with Social Media and Digital Marketing
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Basic overview of recruiting with social media and digital marketing. 30 min presentation for Seminole Chamber of Commerce. Seminole, Florida
Transcript of Recruiting with Social Media and Digital Marketing
Recruiting with Social Media and Digital Marketing
Where are the candidates?
Time Machine to 1997
Source: http://www.careerxroads.com/news/SourcesOfHire2013.pdf
Where are companies finding people now?
Where are companies finding people now?
The “Post and Pray” Method Isn’t Enough
Fear of Social Media
Who is managing your brand?
If you don’t manage your brand online, who will?
OK, I’ll hop on the Bandwagon…
Now what do I do…
Free Job Posting Sites
Think SEO
Where Do I Post?
LinkedIn + Facebook + Twitter
= a really good start!
Personal Profile Update your Status.Send messages to people in related careers.
Use Method
Groups
Company Profiles
Posting in Groups is free. Focus on relevancy.
Post in your company status update.Sponsor an ad.
Company Page Post in update “We’re hiring” or create a page specifically for careers.
Use Method
Facebook ads Purchase PPC ads and target demographics
• Personal Accounts– Bio– Locations– Settings
• Business Accounts
• Posting frequency• Follower Ratios• @Mentions • #hashtags • RT @Mentions #Hashtag
Use Method
Social Media Management ToolsSocial Media Management Tools
Social Media Management Tools
Sponsored Ads
Facebook Marketing
Pay-Per-Click
Recap
1. Make sure you have captured appropriate keywords and phrases in your job description. Help the Search Engines to help candidates to find you!
2. Use Social Media platforms to tap into your network and extend your network.
3. Encourage employees to like, share and retweet messages4. Take advantage of PPC campaigns to market your jobs.
Questions?
