Marketing is recruiting

#RDaily @KatrinaKibben @RecruitingBlogs @RecruitingBlogs

When Worlds Collide: Applying Marketing Best Practices to Recruiting Woes

#RDaily @KatrinaKibben @RecruitingBlogs

HOUSEKEEPING

§  Grab Tab §  Audio Mode §  How to ask a Question

This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/

TIPS FOR USING YOUR CONTROL PANEL.


§  Who is this? §  SEO §  Advocates for your jobs §  Advertising §  Measurement of job postings §  Q&A

ON AGENDA

the


Managing Editor


50% Source: Jibe

#RDaily


Start Taking Notes Now…

SEO


250,000 Source: US Dept of Commerce


Finding Waldo 1.  Job title 2.  Google Trends /

Indeed trends 3.  Do a search 4.  Findability


SEO Hack: Findability

Source: FrugalRecruiter.com


$0


ADVOCATES


86% Source: Jobvite


DID ANYONE TURN INTO A CANDIDATE?


Expectation vs Reality


What social media channels are you using for recruiting? 1.  Facebook 2.  LinkedIn 3.  Twitter 4.  Snapchat 5.  All 6.  None

POLL


Advocate Hack: Facebook


“The difference between an audience

and a community is the way the chairs are

facing.” @StacyZapar


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ADVERTISING


Advertising Don’ts §  Targeting Everyone §  Generic Messaging §  Directing People To All

Jobs §  Not Testing


Advertising Must-Do §  Utilize unique data for targeting §  Target a minimally viable group §  Pay CPC (cost per click) for large

groups §  Pay CPM (cost per impression) for

smaller groups


Case Study: LinkedIn Ads §  Startup wanted a specific investor §  Hyper-targeted ads to target network §  1 cent = $120,000 of business


>$50


MEASUREMENT


Clicks with bit.ly


Digital Experience Measurements

§  Bounce rate §  Traffic by source §  Network growth §  Average session

duration §  Clicks http://rdaily.co/canexpdash


43% Source: Me


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Q&A Q&A YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.


@katrinakibben

Katrina Kibben 48 HOURS

Marketing is recruiting

Recruiting & HR

Transcript of Marketing is recruiting