Recruiting Great Candidates in a Tight...

Recruiting Great Candidates in a Tight Market

Strategies for Success

Presented byLeslie Rothman

September25,2018

Today’sPresenterLeslieRothman,MBA,FoundingPrincipalConsultant/Coach,Career&WorkplaceDirections

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Recruiting in a Tight Market Strategies for Success

Agenda !  The Landscape

!  Attracting Great Candidates (postings that pop)

!  Creating Candidate Connections

!  Tips, Trends & Best Practices ____________________________________________

Career & Work place Directions, LLC. © Copyright 2018 All Rights Reserved

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!  The Talent Landscape

!  Company Brand = Talent Acquisition Process

____________________________________________Career & Work place Directions, LLC

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Differentiate Your Organization

!  Put on a marketing hat

!  Your candidates = Your customers

!  Connect with job seekers – touch points count

_____________________________________________________ Career & Work place Directions, LLC


Create Postings that POP Why Bother?

!  Attract best applicants

!  Higher quality submissions

!  Positive brand impression! ____________________________________________C

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Tips for Creating Great Postings

"  Sell the opportunity

"  Talk culture/brand

"  Prioritize short list of responsibilities & requirements

"  Highlight outcomes & impact

"  Remember visual counts! ____________________________________________

Career & Workplace Directions, LLC

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Connecting Communication Our Local Client Survey found

!  100% respondents cited poor communication throughout the process as something frequently experienced, which negatively impacted their impression of an organization

!  “I am judging the culture of your organization by the way I am treated during the hiring process. I am a well qualified candidate you might miss out on me next time.”

!  Candidates opted out of the process and many decided not to re-apply for future positions.

___________________________________________________________ Career & Workplace Directions, LLC

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Critical Customer Touch Points Interview Phase

!  Communication – Interview process & timelines

!  Lack of up front explanation. Changes in outlined timeframe or process, position direction changed, no longer a candidate

“ The rare instances when a company did communicate proactively really stood out and served as a very positive impression of that

organization”

!  Interviewers !  Poorly prepared !  Not aligned in view of position

_____________________________________________________ Career & Workplace Directions, LLC

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Critical Customer Touch Points

Post Interview Phase

!  Communication and Follow Through

“5 hrs. interviewing with senior execs. Was told a couple of weeks, didn’t hear and called to follow-up. They decided to go in a different direction.”

!  Consideration for time and effort “I put a lot of thought and effort into my cover letter, resume, application and interviews, and missed work during the interview process. At least thank me for my time.”

_________________________________________________________________________________________ Career & Work place Directions, LLC

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Improve Your Candidate Experience

!  On-line process - candidate friendly mindset

!  Communication throughout - quick & respectful

!  Recognize Candidate Efforts - meet commitments, communicate status and say thank you!

____________________________________________ Career & Work place Directions, LLC


Ways to Improve Your Process

"  Review your entire process with a customer mindset

"  Solicit & embrace feedback – new hires, glassdoor, those not hired

"  Measure “customer” experience – communicate “cost” negative experience

"  Set consistent plan for candidates move through process

"  Create accountability – add to recruitment metrics _____________________________________________________

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Trends & Best Practices "  Develop Recruitment Strategy – who want to

build your workforce

"  Use Data Based decision-making inform all aspects of recruiting

"  Shift from “finding” to “selling” talent "  Videos "  Career Pages "  “sell” mindset


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Grab the low hanging fruit!

"  Employ a marketing mindset

"  Create connections at every step

"  Be your company brand’s champion


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Questions?

# Please feel free to contact Leslie at #  [email protected] # Or call 207.791.7845

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