RECORD COMPANY RESEARCH

After changing ideas, I quickly realised my new artist hypothetically perhaps wouldn't be signed to 'Fueled By Ramen', as they both are different musically. While they still perhaps are glamorous, I wouldn't say my latest track, which I identified as being 'Electronic Dance Music', is as Rocky, therefore, I set about research another Record Label my artist could potentially be signed to, if in the real world.

Before, in my previous Record Label research, I stated how my track's artist could potentially come from 'Fueled by Ramen'. This time, however, I'm going to go for an even smaller label and bring forward 'Big Beat' for my artist to hypothetically be a part of. Artists such as Knife Party, Martin Solveig, Icona Pop and Skrillex have all be a part of this label...

'Big Beats Records' is an American owned record label owned by Warner Music Group, operating as a subsidiary of Atlantic Records.

It was founded as an Indie label in 1987 by 22-year old New York DJ, Craig Kallman; the company initially operated out of Kallman's parent's apartment.

Kallman and Big Beat was brought into the Atlantic stable in 1991 by David Morris, head of Atlantic Records after receiving success on the underground dance music circuit.

Atlantic then purchased the label outright in 1992.

How are Big Beat products distributed?

Aside from the internet, there are several means to how their products could be distributed. These include artist CDs; gigs/concerts/music events and it goes without saying, social media. On the next slide, I will give you specific examples of product distribution by said company:

Big Beat are one of the labels of Australian Electronic Dance Music duo, Knife Party; who are featuring at various worldwide festivals throughout the summer. Their UK features includeCreamfields Festival in Halton and SW4Festival in London.

As part of duo, Jack (with Diplo), SkrillexIs performing at both, Reading and LeedsFestival this year.

Martin Solveig also has 20 day residencyAt Pacha in Ibiza, along with a Lollapalooza in Berlin, Germanyappearance.

In conclusion, I believe my track could hypothetically come from an artist signed under 'Big Beats Records'. This record label have helped to steady the careers of current well known Electronic Dance Music artists such as those featured in this presentation, which would only mean big things for my very own artist if this was the case; allowing my artist to thrive in comfortable business deal.