Recap Day One Response to pre-workshop survey (internet basics) Quick, easy ways to make money...
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![Page 1: Recap Day One Response to pre-workshop survey (internet basics) Quick, easy ways to make money online Traffic driving strategies.](https://reader038.fdocuments.in/reader038/viewer/2022110401/56649e0f5503460f94afaa67/html5/thumbnails/1.jpg)
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Recap Day One
• Response to pre-workshop survey (internet basics)
• Quick, easy ways to make money online
• Traffic driving strategies
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What to do with the techie stuff
• If you’re a techie, review video and camtasia and do it yourself
• If you’re not a techie:– Get someone on rentacoder
– Access the experts
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Paul BlackburnImpact of your personality type
on earning passive income
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Business model #3
Ebooks
Andrew and Daryl
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The basic steps are…The basic steps are…1. Identify a potential market niche
2. Test the niche to see if it will be profitable
3. Develop the product
4. Write the sales letter
5. Build the website, with a process to collect the money
6. Monitor and fine tune
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Step 1 – Identify a market nicheStep 1 – Identify a market niche
• List 20 topics in targeted niche with hungry crowd.
• Shortlist 20 topics down to 5 using our 6 criteria:
– Are people desperate for the information?
– Is it an inch-wide, mile-deep niche?
– Is there enough traffic volume?
– Are there less than 20 other google ads per key word?
– Can you differentiate from other ebooks available?
– Can you differentiate from the free information?
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How to measure traffic volumeHow to measure traffic volume
• Google keyword tool now gives search volume
• Can access from within your google adwords campaign, or externally:https://adwords.google.com/select/KeywordToolExternal
• Target is 500,000 searches per month on Google
• Use Excel spreadsheet to analyse results
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Using the Google keyword tool
http://www.andrewanddaryl.com/googlekeywordtool.html
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Differentiating from other ebooks and free information
(see next speaker)
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Step 2 – Test for profitabilityStep 2 – Test for profitability
• Put up a survey site
• Advertise it using Google Adwords
• Run it for three days
• Measure the response rate and advertising cost
• Look at what the customers are saying they want
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Survey site example…
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A great survey site…A great survey site…
• Gets 500 or more visitors a day
• Costs no more than 10c a click for your Google Ads
• Gets at least 5% of visitors to your site to leave feedback
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Analyse the results using the Income
Calculator
http://www.andrewanddaryl.com/docs/Incomecalculator.xls
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Step ThreeDevelop the Product
(covered this afternoon)
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Step FourWrite the sales
letter(covered this afternoon)
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Step FiveBuild the website
(Alex Kouleshov)
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www.skin-cancer-www.skin-cancer-advice.comadvice.com
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www.inspirational-kids-www.inspirational-kids-stories.comstories.com
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www.practical-report-www.practical-report-writing.comwriting.com
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Step SixMeasure and fine
tune
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How to improve conversion rateHow to improve conversion rate
• Headline
• Testimonials, other proof
• Bonuses
• Emotion (story, bullets)
• Colour, look and feel
• Note: price has the least impact
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ALWAYSsplit test changes
one at a time
Split Testing Pro
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How to increase trafficHow to increase traffic
• Better google ads
• More key words
• Other traffic strategies
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Business model #4
Membership sites
Andrew and Daryl
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What is a membership site?
• Subscription site, continuity program
• Only make the sale once and continue to get paid every month.
• Build a relationship so you become a trusted advisor.
• Can continue to upsell other products based on the relationship.
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We have a really unique membership
site system
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It’s quicker, easier and cheaper than any other
membership site system we’ve seen
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Problems with most membership sites
• Can take 6 months or more to set up before you make any money.
• Members stay an average of only 2-3 months, so you need to spend much more time marketing.
• Most membership site software is designed by and for people with a US company and bank account.
• Can be expensive to set up, depending on the software you use.
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Benefits of our system• Can be up and running and making money in
as little as 3 days.
• Members stay an average of 12 months or more, so you need to spend much less time marketing in the long term.
• Our sites use a range of payment options that work in Australia.
• Costs very little to set up, as we don’t use expensive proprietary software.
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How much do membership sites
make?
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Our target for each membership site is to have 1,000 members paying $49 per month within 12 months
($588,000 per year)
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www.andrewanddaryl.com• Landing page
• Free content page
• Sign up page
• Members’ only page
• Eclass #1
Example and guided tour…
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Our steps to build a membership site
1. Choose a topic
2. Build the content
3. Do the marketing
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Step OneChoose a Topic
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8 Criteria for a good topic• Hungry, fanatical crowd
• Marketing channel in place or easy to find
• Good story or hook
• Able to produce long term sequential content
• Personal knowledge about the topic
• Sufficient market size
• Able to differentiate from free information
• Low risk
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Tips for choosing a great topic
• Make it targeted, not broad
• Make it something you’re interested /experienced in
• The opportunity to make money generally outsells other topics
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Some of our best selling membership sites…
• www.andrewanddaryl.com
• www.SecretsOfSellingFromStage.com
• www.InternetTrafficMastery.com
• www.Money-Mind-Set.com
• www.YourPersonalTrainerBusiness.com
• www.MakeMoneyFromWriting.com
• www.ParkinsonsRecoveryProgram.com
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Some of our best selling membership sites…
• www.AromatherapyHomeBusiness.com
• www.RealEstateDevelopmentClub.com
• www.SliceYourGolfHandicap.com
• www.LymphomaAdvice.com
• www.Cashflow-Positive-Property.com
• www.MononucleosisTreatmentsAndCures.com
• www.ElectricalBusinessSecrets.com
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Step TwoBuild the Content
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Building contentContent to build before launch:• Sign up page
• Landing page
• Free content
• Members only page
• Eclass 1
• Ancillary pages (FAQs, privacy, contact us, affiliates)
• Email series to free list
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Step ThreeDo the Marketing
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Effective marketing is about both QUANTITY and QUALITY of leads
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We find that conversion rate depends greatly on
the source of the traffic…
Warmer leads mean higher conversions
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Our conversion rates
• 1-1 face-to-face 80-100%
• Stage presentation 40-50%
• Teleseminar 20-30%
• Email series to JV list 10%
• Google adwords 1-2%
• SEO / organic traffic <1%
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Brett McFallIncreasing conversions by being
outstanding in your niche
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Increasing Conversion Rates
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Our marketing style
• Enthusiastic, but without the hype
• Provide lots of great quality free content
• Provide enough bonuses that the decision to buy is a “no brainer”
• Aim to get warm leads
• Treat our list with respect
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Ari GalperIncreasing conversions by adding
Live Chat to your website
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Business model #5
Offline Ad to Free Report
Bret Thomson
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How to quickly and easily build audio
and video products
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Audio product
• Advantages and disadvantages
• Where to source the content
• How to do the recording
• How to edit the recording to produce the final product
• How to deliver the final product (hard copy or downloadable)
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Audio productAdvantages of audio:
• Quick to make
• Equipment and software to make it is simple and cheap
• Higher perceived value than text
• Can create text product from audio by transcribing
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Audio product
Disadvantages of audio:
• Can be hard to get the quality just right
• Clients may not be able to access it so need to provide support
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Audio product
Where to source the content:
• Talk about the subject yourself
• Find experts / case studies to interview
• Get freelancer to find experts / case studies to interview
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Audio product
How to do the recording:
• Solo or face-to-face: dictaphone
• Phone: TRX recorder
• At a computer: Acoustica
• Tip: always use a good quality mic
How to edit the recording:
• Acoustica demonstration
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Audio product
How to deliver the final product:
• Burn to CD (get professional graphics)
• Upload as an mp3 file
• Get the audio transcribed on rentacoder
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Video product
• Advantages and disadvantages
• Where to source the content
• How to do the recording
• How to edit the recording to produce the final product
• How to deliver the final product (hard copy or downloadable)
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Video productAdvantages of video:
• Relays your message in a way that’s easy for customers to learn
• High perceived value
• Can create large amount of content quickly once it’s set up (eg at an event)
• Can create audio and text products from the video
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Video product
Disadvantages of video:
• Can be expensive to create
• Can be difficult / time-consuming to set up
• Requires specialist knowledge
• Editing can be time consuming
• Requires lots of equipment
• Produces large files, so can be harder to deliver
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Video product
Where to source the content:
• Run events
• Talk about the subject yourself
• Find experts / case studies to interview
• Get freelancer to find experts / case studies to interview
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Video product
How to do the recording:
• Digital video camera
• Camtasia
• Hire video expert
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Video product
Tips to product good quality video:
• Use a good quality mic
• Use extra lighting
• Don’t stand the subject against a window
• Use a tripod
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Video product
How to edit the recording:
• Windows Movie Maker
• Sony Vegas
• iMovie
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Video product
How to deliver the final product:
• Burn to DVD (get professional graphics)
• Upload as an avi, wmv or mp4 file
• Upload to YouTube or Google Video
• Create audios and transcripts using rentacoder
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