Increasing Your Website Traffic&

Growing Your Business Darla IndralingamElm Street Technologies

Agenda

Intro

Questions?6

Resources5

Putting the Pieces Together4

Choosing Your Puzzle Pieces3

You Have a Website – Now What?2

1

Now What?

Just because you have built a really

great website, doesn’t mean that

they will come!

• MarketingThe action or business of promoting and selling products or services, including market research and advertising.

• Internet MarketingMarketing efforts done soley over the Internet that includes the promoting and selling products and services, including market research and advertising.

Several years ago marketing in print publications created fantastic results. Today that is not the case – internet

marketing provides a greater return on investment due to social networking and

other connections you can make with customers and potential customers.

Increasing Your Web Site Traffic & Growing Your Business Deciding how to use

internet marketing to your best advantage is like this can of puzzle pieces – you not only

have to choose the right ones, but they have to fit together to get the end result you are looking

for.

Increasing Your Web Site Traffic & Growing Your Business

FacebookTwitterGoogle+Pinterest

Social Media Networks

Slideshare

YouTube

Mobile Media

App Stores

Social Media Networks such as Facebook, Twitter, Google +,

etc., allow you to connect with not only existing customers but

potential customers as well. The key to using Social

Networking is choosing the platform that your customers

use.

For a small business, having your own app that customers

can install on their smart phones will give you another

way to build positive relationships and business with

your customers and future customers.

Potential customers and existing customers look for your

business on the internet and they are using today’s mobile

devices. Your site must be responsive and not only look

good on all devices, but MUST BE USEFUL and USER FRIENDLY

ON ALL DEVICES!!!!

Slideshare is another web services that allows you to share

presentations such as this. Using slideshare and similar

sites gives you the opportunity to establish your business as an

expert.

YouTube is another great way to help establish your expertise for your business. Create your own YouTube channel and regularly post content that will provide a benefit to your customers and

potential customers.

Increasing Your Web Site Traffic & Growing Your Business

Local Pages/Directories

RSS Feeds

Offline sources

Blogging Paid Advertising

Create a Mailing List

Local Internet Pages/Directories are good ways to list your

business (sometimes for free). The more links and references you have about your business

on the internet will help google and other search engines find

your business.

Having a Blog on your website or on another site is a great way to help establish your business and your expertise. Offering

bits of information and help in your blog increases the trust

your customers and others will have in your business and you.

Allowing your web site and blog to participate in RSS feeds automatically feeds your

headlines and interesting topics to your customers and future

customers. The best part of this is you don’t need to do anything other than write great content

for your website.

Paid advertising gives you the opportunity to have your ads

appear at the top of web search pages – but you pay for this and depending on the keywords it

can be costly. Also, pay per click advertising is also available so that each time someone clicks

on your ad you pay for that ad. I would not do this until I have a following for my business and

website and use it to reach new customers.

Offer something for free or offer to email your website visitors when there are site updates.

This allows you to create a mailing list. This mailing list can

also be used to send out sale notices as well as website

updates. KEEP IN CONTACT WITH YOUR CUSTOMERS!

You still can use offline sources to increase your website traffic. Make sure your website, blog,

and on-line information is listed on all correspondence, business

cards, print advertising, etc. Even put a sign on your car

listing your business and website.

Increasing Your Web Site Traffic & Growing Your Business

Search Engines

Search Engines and your business ranking is like the

corner piece of your internet jigsaw puzzle. If your website

isn’t located in first two pages of a search request, the chances

are potential customers will not find you.

Let’s take a look at some of the factors that decide your page

ranking.

Increasing Your Web Site Traffic & Growing Your Business

Search Engine Optimization (SEO)Most search engines use a formula or “algorithm” to determine ranking

• Page title• Overall body content• Number and Quality of links• Social media influence• Meta tags and keywords• And more . . .

Remember: Not all search engines use the same formula

Optimizing your website and all content you post on the web is an important part of assisting the search engines in finding

your site. If you don’t know how to do

this, it is well worth the money spent to hire someone who

does.

Increasing Your Web Site Traffic & Growing Your Business

Content Is King

• Write eye-catching headlines

• Write excellent content

• Write more often

Enhance with Multimedia

• Use eye catching photos and graphics

• Produce a podcast

• Upload videos to YouTube

Be social

• Create links to your social pages

• Post regularly and relevant information

• Reply to comments and information appropriately

Many components are taken into consideration by the Search

Engines, but the most important is Content. This slide and the

next provides some easy things that you can do to help increase

your search engine rankings.

Increasing Your Web Site Traffic & Growing Your Business

Blogging & Guest Posting

• Guest post on other blogs.

• List your blogs on blog directories

• Always include a link to your blog & website in your signature

SEO

• Know your keywords

• Use your keywords strategically in titles and content.

• Know your website numbers.

Other Things

• Link to authority sites in your niche.

• Submit a sitemap to the search engines.

• Keep your website current

Increasing Your Web Site Traffic & Growing Your Business

Develop a Solid Internet Marketing Strategy

• Include all or many of things we have talked about previously.

• Put it on paper with goals that are measureable.• Your plan will change and evolve over time.• Focus on the long term, optimizing everything for

SEO.• Provide amazing value to your site users and

customers.• Think of SEO as an opportunity to create value.• Don’t try to outsmart Google and the search engines –

your business will loose!

By creating and writing down your Internet Marketing

Strategy, you can easily set goals and determine when you

meeting them.

Your Internet Marketing Strategy will evolve as your business evolves and as you

reach goals.

Increasing Your Web Site Traffic & Growing Your Business

Getting to the Top . . .

• Takes persistence,• Takes patience,• Takes time,• Consistently evolving your strategy,• Putting your pieces of the puzzle together!

Increasing Your Web Site Traffic & Growing Your Business

Increasing Your Web Site Traffic & Growing Your Business

Resources• Elmstreettechnologies.com• MailChimp (mailchimp.com)• Search Engine Resources• Google Analytics• Social Networking Groups• Local Internet Advertising• Your customers – listen to what they say about your website!

Increasing Your Web Site Traffic & Growing Your Business

Example of Google Analytics Overview Page

QUESTIONS

THANK YOU!