Rebranding HR
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17-Oct-2014 -
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Transcript of Rebranding HR
Chris Ferdinandi
rebrandingHRideas on
HR has a branding problem
Branding isn’t just
what you say…
It’s what you do.
What does HR do?
(treat adults like children)
Viva la revolution!
“You work with adults. Treat them that way.”
- Frank Roche, iFractal
“Hire good people,and leave them alone.”
- William McKnight, 3M
ideas
ideas(in action)
20-Percent Time
Gmail
Google Talk
Google News
AdWords
15-Percent Time
FedEx Days
FedEx Days(you have to deliver overnight)
Humans are natural explorers
Autonomy
Mastery
Purpose
ROWE(results only work environment)
You can do whatever you want,whenever you want, as long as
the work gets done.
schedulesminimum hoursmandatory meetings
Team A Team B Team C
Voluntary turnover is
way lower.
Team A Team B Team C
77%
56%
93%
Voluntary turnover is
way lower.
Team A Team B Team C
Involuntary turnover is
way higher.
Team A Team B Team C
60%
80%
100%
Involuntary turnover is
way higher.
Productivity is up 35 percent.
Productivity is up 35 percent.
“You work with adults. Treat them that way.”
- Frank Roche, iFractal
how?
Customer Service
zero marketing budget
Customer service
is their marketing
a typical call center
(not) a typical call center
no scripts
Deliver Happiness
(Google it… seriously)
entry-level jobs
average pay
how?
Culture of Happiness
values
(weird) recruiting practices
goals, culture and purpose
HR has a branding problem
“You work with adults. Treat them that way.”
- Frank Roche, iFractal
ideas(in action)
hire good people
hire good people
align skills and passion
nail the “culture thing”
get out of the way
RenegadeHR.net
Image Credits
Neubie on Flickr e3000 on Flickr Dunechaser on Flickr University of Rhode Island [.i.c.e.] on Flickr Len Devanna on Flickr Stephen Poff on Flickr Google 3MFotolia Stock.Xchng
Atlassian Drewski2112 John Medina Great Beyond on FlickrWoodley Wonderworks on Flickr Dan Pink Best Buy CultureRx University of Minnesota Zappos Smashing Magazine