Rebranding Essentials: 5 Tips for Successfully Rebranding

your Small Business

Kim G. “The Chic Geek” Owner and Founder

small-bizsense.com

What is a Branding?• “The marketing practice of creating a name, symbol or

design that identifies and differentiates a product from other products” – Entrepreneur.com

• Your company’s brand essentially: Affects how people feel about your company Determines why customers choose to buy from you Why customers choose you over the competition

Some Examples of Popular BrandsStarbucks

Transformed a regular grocery store item (coffee) into a hot commodity (literally)

Charge upwards of $5 or more for a cup of coffee

Brand portfolio includes: Starbucks Coffee Seattle's Best Coffee Tazo Tea Evolution Fresh La Boulange Torrefazione Italia Coffee

Some Examples of Popular BrandsApple Inc.,

Transformed a regular pc into a line of high-end computer and tech products

Charge upwards of $500 or more for their products

Brand portfolio includes: MAC IPhone iPad iPod iTunes iWatch

5 Tips for Successfully Re-Branding

Your Business

Tip 1: Create a Plan of Action

Create a plan of action and strategy for re-branding your business.

• In your plan, you should include the following items: Why your company is re-brandingThe costs associated with re-branding your businessHow you will make the transition

Tip 2: Update all of your company’s marketing and

branding collateral These materials include: Logo and company color schemes Slogan or tagline Website Brochures Business cards

Tip 3: Poll your Current Customers and Business

Associates Find out what their opinions are about your

company

Ask them what they like most about your company

Build a new core brand message based on the feedback that you receive

Tip 4: Outsource and Hire Freelancers

Find and outsource/hire freelancers Visit oDesk.com or Elance.com, Fiverr

Hire them to rebrand your company’s image:Graphic DesignWeb DesignLogo DesignBranding Materials

Tip 5: Spread the Word About Your Updated

Brand!Tell your customers, business associates and more that you are re-branding your company:

• Get your message out there via:Social MediaPress ReleasesYour WebsiteYour Blog

HAPPY BRANDING…

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