RebelMouse U Episode 4: Increasing Sharing
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The Digital Content Journey: Increase Sharing
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Transcript of RebelMouse U Episode 4: Increasing Sharing
The Digital Content Journey: Increase Sharing
RelevancyReachRepeat
EngagementBrand Love
Multiplication
Sharing is not just for the lucky (and creative)
Share Buttons When Arriving From Pinterest Share Buttons When Arriving From Elsewhere
Quick Win: Optimize share button placements
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30,210 Views
31,682 Views
Invite people to share their content not yours
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RelevancyReach Multiplication
RepeatEngagemen
t
Brand Love
Build relationships not audiences
Trending content alerts and newsletters tailored by interest, friends and popularity
Comment fromSomeone You Follow
New Post fromSomeone You Follow
Someone New
Follows You
Trending Content Alert On Subject You Care
About
Mobile app notifications tailored by interest, friends and popularity
Who’s the Competition?
Ignore the problem(Result: 1/10 the engagement)
Duct-taped integrations(Result: 10x the cost)
Thank You!
