Reasons to use text marketing
Transcript of Reasons to use text marketing
Text message marketing relies on the usage of short messaging services or SMS to deliver the
marketing communication directly in the hands of the consumer.
The mobile phone reach and popularity has ensured that the
message can be targeted and delivered at the consumer without going in for expensive branding and
print media communications.
The records and statistics of more developed nations of the world
reveal that nearly 83% of the text message marketing content is read
by the recipient.
Though, it is intrusive and it may also be relegated as spam, the fact
remains that bulk SMS sending companies manage to send the
message across in a legal fashion and that itself is reason for them to
sell these services to those who need them.
The text message marketing engages a service provider who can help send these bulk messages over
the network of various telecom providers.
Some service providers can help provide a two way interaction
whereas others can restrict it to one way.
If the marketing message is to generate loyalty then it helps to
know the customer demographics and profile to which the message is being sent and if it is just meant to
spread brand awareness then it can even be a one way distributive
network communication.
The benefit of this registered code will be that while you reach out to targets, prospects and customers,
they also can return or engage back with the sender of the SMS and ask
for information.
Service providers have the ability to send a message to the customer or targets when they are in vicinity of
the marketers store or outlet.
This makes it more real and more attractive to the recipient and it may
convert into a sale for the outlet.
The mobile phone technology coupled with good and focused
short message writing skills can help reach the target audience with ease
and at a very low cost.