1971 The First Email Was Sent

There are 3.146 Billion Email Accounts

World Wide.

The Average User Sends and

Receives 112 Emails

Per DAY

19% Of Spam Emails

Are Delivered Despite Spam Filters

As Of November 2011-

71% Of Emails Were

Reported To Be Spam

27% Of Emails Are

Opened On Some Form Of Mobile Device

According To The Marketing Firm Silverpop The U.S Has An Average Open Rate Of

19.9%

BUISNESS TYPE OPEN RATE BOUNCE RATE CLICKS(CLICK THROUGH RATES)

Communications 16.5% 9.5% 14.6%

Education 19.0% 9.4% 13.5%

Marketing 14.5% 11.1% 11.8%

Non-Profit 21.7% 10.2% 11.5%

Products & Services 15.8% 10.2% 12.6%

Publishing 18.6% 8.6% 23.7%

Restaurant 18.5% 10.1% 6.0%

Retail 17.6% 7.1% 14.7%

Technology 14.8% 11.1% 10.2%

$44.25 Is The

Estimated Return On a $1 Investment In Email Marketing

Facebook.com/IdeasIntoDesign

@IdeasIntoDesign

LinkedIn.com/in/IdeasIntoDesign

YouTube.com/IdeasIntoDesign

www.IdeasIntoDesign.com

What I can Do For YOU….

I help you market your business to people that have $$$Social Media MarketingWebsite Design & ServicesGraphic & Logo DesignEmail Marketing & More!

FullServiceBusines

s

Email Marketing

Why use Email Marketing?

• It’s less expensive than other types of traditional marketing. (saves you $$)

• You can create a relationship with your target market. (not just a business)

• You set yourself up as an “Authority” in your type of business – you become their ____ person. (when they think of your product/service they think of you)

• Use it to send traffic to your website & boost the effectiveness of your traditional marketing.

Who Do I Send Them To?

• Put a sign up form on your website.• Ask your customers for their email

addresses and sign them up (remember to ask for their permission)

• Tell customers to forward your emails to their friends and family so they can sign up for your newsletters.

What do I put in the emails?

• Do not make it just business. People deal with People, not a business.

• It shouldn’t be a novel• What’s in it for THEM? (Don’t be me, me,

me)• Always give a call to action• Give links to your social media and

website

Companies You Can Use

Aweber.com

Great if you have a website and do not want someone to add a sign up form for you.

They require that your contacts verify by replying to an emailThey do not offer as many templates for emailsThe web form templates are great but you still need a little technical know-how to put them on your website.

Offers tracking of opens & links

Companies You Can UseConstantContact.com Trusted

Fairly User FriendlySocial Media PluginsOffers TemplatesGives Tracking Info

Companies You Can UseiContact.com

Very User FriendlyOffers Lots of TemplatesGreat Customer ServiceOffers Social Media Plugins

There Are More Than 101.3 Million Smart Phone Users

44% Of Mobile Subscribers

Own A Smart Phone In the U.S.

Users are 50% Male and

50% Female

Most Users are 18-34 Years

Old

5.3% Of The Time Spent

On Phones Is Viewing Emails Or Text Messages

In The U.S., 5.8 Billion Text

Messages Are Sent Every Day

83% Of Text Messages Are

Opened In The First 15 Minutes

Open Rate Is 97% (Compared To The 5-

20% For Email)

29% Of Females Trust SMS

Ads.

22% Of Males Trust SMS Ads