Real Life Social Media Strategies - VolunteerMaine.org · AUDIENCE SIZE 3 243 277 315 1,000 1,230...
Transcript of Real Life Social Media Strategies - VolunteerMaine.org · AUDIENCE SIZE 3 243 277 315 1,000 1,230...
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Real Life Social Media
Strategies
Katrina Crowell| flyte new media | takeflyte.com | twitter.com/kxtra
flyte school
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TODAY WE’LL COVER
ENGAGE!
Tambako the Jaguar
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TODAY WE’LL COVER
DRIVE!
Bruno. C.
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TODAY WE’LL COVER
CONVERT!
Romain Guy
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TODAY WE’LL COVER
MEASURE!
Heavy Weight Geek
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BUFFET STYLE
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WHO IS THIS Lady?
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AUDIENCE SIZE
3
243 277
315
1,000
1,230
Time Twitter LinkedIn US Population YouTube Facebook
Millions of Users
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MOBILE WEB GROWTH
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SOCIAL MEDIA ISN’T THE ANSWER
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WHY SOCIAL MEDIA?
Find your audience
Tell your story
Engage
Kevin Andersson
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WHERE DO YOU START?
Goals derrickcollins
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SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy
without a content strategy.”
--Susan Cato
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YOUR CHALLENGES
Time
Money
Interest
fdecomite
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SOCIAL MEDIA BENEFITS
Brand Awareness
Customer Service
Lead Gen
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DIGITAL MARKETING ACTION PLAN
Attraction
Retention
Conversion
Measurement
http://www.flickr.com/photos/myklroventine/
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SOCIAL MEDIA
• Platforms vs. Networking
Platform vs Networking
Julie Rashelle Official GDC
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SOCIAL PLATFORMS
Increase your visibility
Let you tell your story
Allow engagement Wayne Large
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KEYWORD RESEARCH
Brainstorm key phrases
Test your beliefs
Create your copy
Calsidyrose
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GENERATING KEYWORDS
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KEYWORD PLANNER
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BLOGS
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BLOGS
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BREAKING DOWN A BLOG POST
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YOUTUBE
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YOUTUBE
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PODCASTS
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JOHN DUMAS
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SLIDESHARE
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WEBINARS
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SOCIAL NETWORKING
Engage
Promote
Drive traffic
Adam Jones, Ph.D.
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FACEBOOK MARKETING
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MAXIMIZE YOUR AVATAR
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EDGERANK
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FACEBOOK ADS
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TARGETING ON FACEBOOK
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COMPANY PAGES
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LINKEDIN GROUPS
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LINKEDIN PULSE
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PROFILES FOR EMPLOYEES
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WHY TWITTER?
• Over 500 million users
• Over 200 million active users
• 50 million log on daily
• 55% access Twitter via mobile
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WHAT’S A TWEET?
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OPTIMIZING YOUR ACCOUNT
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TWITTER FOR BUSINESS
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TWITTER FOR BUSINESS
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LISTENING
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NOT LISTENING
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TWITTER ADS
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GOOGLE PLUS/MY BUSINESS
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G+ FOR SEO
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DRIVING TRAFFIC
Sarah G
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CAN YOU BE TRUSTED?
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FIRST IMPRESSIONS MATTER
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PRESENTATION MATTERS
irene
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USE SOCIAL PROOF
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KEEP IT SIMPLE
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LIMIT CHOICES
ecudiélle
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THE EYES HAVE IT
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BUILDING BETTER LINKS
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BUILDING BETTER LINKS
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Google Analytics
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COSTS
Time
Advertising Dollars
Outsourcing fdecomite
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TAKEAWAYS
Determine objectives
Choose your channels
Drive traffic & conversions
masochismtango