Real Estate Social Media 2.0
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Social Media & Residential Real Estate Is there a “there” there?
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A presentation for real estate residential developers and home builders on the ins and outs of bringing social networking into the strategic agenda. Presented at the Urban Land Institute Residential Neighborhood Development Council day session, Nov. 4, 2009, San Fransisco.
Transcript of Real Estate Social Media 2.0
Social Media & Residential Real Estate
Is there a “there” there?
Where We Left Off – Spring ‘09
Animated Conversation
Touched the surface of what defines “social media”
Wide range of personal experience
Very little sense of professional application
The Take-away: Show me
Certainty – What We Took Away
A tool A strategy A virus A marketing tactic A kids thing A big waste of time An option A fad
Social Media is …
What We’re doing today…
Show you ups and downs
Talk about costs and benefits
Give you a sense of where to start
What to expect
What’s your business?
Is it a product business?
Is it a people business?
Do you provide a home?
Or do you provide a solution?
Is Social Media a Fad?
Undeterred by Progress?
The world as we know it today divides itself into two parts:
What we can’t do anything about…
What we can do something about…
New Disciplines Needed
EngageYour Team
CompetitivePositioning
An ear tothe ground
ProductDevelopment
Referrals
CommunityOutreach
CustomerInsight
Customer Satisfaction
You Inc.
In a low GDP, hard money world, we have to know and do better at ….
Constant Improvement
Who We Are
Jamie Bigelow, Bigelow Homes
Tim Kane, MBK Homes
Carol Ruiz & Lisa Redmond, Red Rocket LA
Today’s Team
Bigelow Homes – Jamie Bigelow
My Expectations
Putting Personal Bias Aside
Hurdles to Overcome
Organization Change
What we expected
Bigelow Homes -- What We Did
Live Date
Tweets a Day
Contacts We Reached
By The Numbers
# of Contacts Notified
Who They Were# of Contacts Who Joined
Bigelow Homes -- Public Reaction
MBK Homes – Tim Kane
Expectations
Execution
Jump in all the way
Company buy-in
MBK HomesReality Check & Lessons Learned
Give more than you take
Plan on learning
Be an advocate for your followers
Ask questions
Listen
Plan
Relate
Timeliness
Carol Ruiz
Realistic Expectations
Early Starts
Where We Are Now and Where We’re Going
Case Studies
– TLofts
– Ideal Homes
Early Starts Blanco River --1st tweets
Early Starts Early Eton -- Facebook
Progress -- Update Current Blanco River -- Twitter
http://twitter.com/liveblancoriver
Progress -- Update Current Blanco River -- Facebook
http://bit.ly/2UD57W
Progress -- Update Current Eton -- Twitter
http://twitter.com/EtonbyMBK
Progress -- Update Current Eton -- Facebook
http://www.facebook.com/EtonbyMBKHomes
Case Study: Lee Homes / TLofts
http://twitter.com/TLofts
Case Study: Lee Homes / TLofts -- Disciples
Case Study: Lee Homes / TLofts -- Blog
http://www.tlofts.com/blog/?p=236
Case Study: Lee Homes / TLofts -- Facebook
http://www.facebook.com/TLofts
Case Study: Ideal Homes – Facebook
Case Study: Ideal Homes
Case Study: Ideal Homes – You Tube
http://bit.ly/4emgc9
Case Study: Ideal Homes -- Twitter
http://twitter.com/valenciascoop
The Take-Aways
Intentions
Expectations
Execution
Conviction
Wins
Thank you!
Questions, Comments, Challenges
