REAL BURGER SATISFACTION!€¦ · Meat Lovers Vegan Burger! When only a big, juicy, meaty burger...

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Introducing MorningStar Farms ® Meat Lovers Vegan Burger! When only a big, juicy, meaty burger will do, satisfy guests with the luscious, real burger taste and dense texture they want and the protein they crave. The No Sacrifice Burger 67% of consumers say a meat-like texture is a key attribute for plant-based protein burgers. 2 New MorningStar Farms ® Meat Lovers Vegan Burger delivers on their desire for meatiness with a real, no-compromise burger experience. MorningStar Farms ® , the Category Leader 3 As the #1 plant-based protein brand in foodservice, MorningStar Farms ® brands outsell the nearest competitor 5-to-1. 3 We have been making and innovating better-for-you, better-for-the-planet veggie foods for over 40 Years. No futuristic franken-food or all-or-nothing activism. Just uncompromisingly delicious vegetarian and plant protein. High-Quality Plant Protein Protein content and plant protein quality are the most desired attributes consumers seek. 4 MorningStar Farms ® Meat Lovers Vegan Burger has 27g of protein. Made with non-GMO soy, these burgers also offer significantly less saturated fat vs. other competitors! 5 * *Meat Lovers Vegan Burger contains 2.5g saturated fat, compared to Impossible Burger patty (10g) and Beyond Meat's burger patty (5g). See nutrition information for total fat and sodium content. REAL BURGER SATISFACTION! NEW TO FOODSERVICE! 1 Brisan Group; Foodservice Veggie Burger CLT December 10th, 2018 2 Kellogg’s Frozen Demand Landscape, 2016; TCG Analysis 3 NPD Supply Track Latest 12 Months, September 2018 4 Datassentials, PLANT + CELLULAR 2017 5 Report 5 https://www.fda.gov/food/ingredientspackaginglabeling/labelingnutrition/ucm509239.html VEG A N BURGERS M E A T L O V E R S M E A T L O V E R S MorningStar Farms ® Meat Lovers Vegan Burger has a preferred appearance, texture and overall likeability when compared to Beyond Meat. ®1 v s. ®

Transcript of REAL BURGER SATISFACTION!€¦ · Meat Lovers Vegan Burger! When only a big, juicy, meaty burger...

Page 1: REAL BURGER SATISFACTION!€¦ · Meat Lovers Vegan Burger! When only a big, juicy, meaty burger will do, satisfy guests with the luscious, real burger taste and dense texture they

Introducing MorningStar Farms® Meat Lovers Vegan Burger! When only a big, juicy, meaty burger will do, satisfy guests with the luscious, real burger taste and dense texture they want and the protein they crave.

The No Sacrifice Burger

67% of consumers say a meat-like texture is a key attribute for plant-based protein burgers.2 New MorningStar Farms® Meat Lovers Vegan Burger delivers on their desire for meatiness with a real, no-compromise burger experience.

MorningStar Farms®, the Category Leader3

As the #1 plant-based protein brand in foodservice, MorningStar Farms® brands outsell the nearest competitor 5-to-1.3 We have been making and innovating better-for-you, better-for-the-planet veggie foods for over 40 Years. No futuristic franken-food or all-or-nothing activism. Just uncompromisingly delicious vegetarian and plant protein.

High-Quality Plant Protein

Protein content and plant protein quality are the most desired attributes consumers seek.4 MorningStar Farms® Meat Lovers Vegan Burger has 27g of protein. Made with non-GMO soy, these burgers also offer significantly less saturated fat vs. other competitors!5* *Meat Lovers Vegan Burger contains 2.5g saturated fat, compared to Impossible Burger patty (10g) and Beyond Meat's burger patty (5g). See nutrition information for total fat and sodium content.

REAL BURGER SATISFACTION!

NEW TO FOODSERVICE!

1Brisan Group; Foodservice Veggie Burger CLT December 10th, 2018 2Kellogg’s Frozen Demand Landscape, 2016; TCG Analysis 3NPD Supply Track Latest 12 Months, September 2018 4Datassentials, PLANT + CELLULAR 2017 5Report 5 https://www.fda.gov/food/ingredientspackaginglabeling/labelingnutrition/ucm509239.html

VEGAN BURGERS

MEAT LOVERSMEAT LOVERS

MorningStar Farms® Meat Lovers Vegan Burger has a preferred appearance, texture and overall likeability when compared to Beyond Meat.®1

v s.®

Page 2: REAL BURGER SATISFACTION!€¦ · Meat Lovers Vegan Burger! When only a big, juicy, meaty burger will do, satisfy guests with the luscious, real burger taste and dense texture they

Product Description Case Code Case Count Unit Size Gross Case Wt. (lbs) Distributor Code

MorningStar Farms® Meat Lovers Vegan Burger 000-28989-10275-1 48; 4; 12 4.0 oz. 12.81

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Deliver an excellent sourceof protein and real burger enjoyment.

Offer patrons the burger experience they crave today!

101504430

Nutritional information available on our website below!

MorningStar Farms® Meat Lovers Vegan Burger has less saturated fat and more grams of

protein than the competition.*

MorningStar Farms® Meat Lovers Vegan Burger, 4.0 oz.

000-28989-10275-1

*See nutritional information for total fat, sodium and percent daily value for protein content. Compared to competition, Meat Lovers contains 30% DV of protein compared to Impossible BurgerTM (% DV is not stated on the nutrition facts panel as of 12/08/2018) and Beyond Burger® with 32% DV.

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MENU MORNINGSTAR FARMS MEAT LOVERS VEGAN BURGER TO DELIVER A COMPLETE, EXCELLENT SOURCE OF QUALITY, LEAN PROTEIN!

Reasons to menu Yes!#1 plant and vegetarian brand in foodservice: Morningstar Farms®1

Great taste and bun coverage

Hand-made appearance (irregular edge)

More grams of protein than Beyond Meat® and Impossible Burger™*

Excellent source of protein (27g)

Significantly less saturated fat vs. competitors for a source of protein

Made with non-GMO soy

Vegan

Clean label protein• Colors/flavors from natural sources

Cost-effective protein drives more margin potential vs. Beyond Meat® & Impossible Burger™• 47% less per lb vs. Impossible Burger™• 21% less per lb vs. Beyond Meat®

Meat LoversVegan Burger 4.0oz

10g sat. fat! 5g sat. fat!

2.5g sat. fat 10g sat. fat 5g sat. fat

1NPD Supply Track Latest 12 Months, September 2018

®*

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