How to Grow Your Brand Leveraging Inspirational Marketing,

Lessons From Fitmark Bags

ReadyPulse Webinar

ReadyPulse Webinar

Visit www.readypulse.com/requestdemo

Request a demo to enter to win the shield from fitmark bags!

 

ReadyPulse Webinar

ReadyPulse Webinar

Mark Samuel

Fitmark bags

CEO & Founder@markalansamuel

ReadyPulse Webinar

Inspired to Fill a Void in the Fitness Market

Goal: To Bring Function and Quality into the space

ReadyPulse Webinar

Built on Authenticity, Scales on Authenticity

Be….The LifestylePersonalCoolAuthenticInspiring ReadyPulse Webinar

Anytime is Social Time,

and Social Time is a Touch

ReadyPulse Webinar

An Authentic Strategy For Growth

Physical TouchMore expensive

Time Consuming

measure over time

Social TouchLess expensive

Immediate

Scales quickly

ReadyPulse Webinar

Key performance indicators (KPIs) used for social media marketing worldwide

*eMarketer, 2015, Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014

LikeItWant.It/fitmarkbags

76% Click-through rate 21% Of Organic Site Traffic

Step back, and look at your social presence physically.

Does Your brand image mirror what you set out to do?

ReadyPulse Webinar

The 6 Month Snapshot

Take time to reevaluate your social strategy

every 6 months.

ReadyPulse Webinar

Ask Yourself…

Is this who I want to be?

Is this what we set out to do?

Am I speaking to the right consumer market?

Do I appeal to the right consumer market?

Is the right consumer market responding?

Do I need to make adjustments?

ReadyPulse Webinar

Get Feedback From…

Fans

Followers

Consumers

Customers   ReadyPulse Webinar

You will always evolve as you learn. But you have to stay on top of

what’s happening on social to grow.

ReadyPulse Webinar

Tools To Grow: Pulse Marketing Suite

•  Social analytics

•  Best Content Identification

•  Shoppable UGC

•  influencer identification

• Ambassador management

ReadyPulse Webinar

Social Focus: Big Fan Growth  

ReadyPulse Webinar

Social focus: Branding & E-Commerce Push

ReadyPulse Webinar

How Fitmark bags plays the social field

LeastTime

Consistent touch and go environment

Attractive Content and

imagery strategy, on

the fly

MOSTTime Perfecting

strategy over time, get user

to e-commerce

24/7 engagement

ReadyPulse Webinar

How to Effectively Target Your Core Consumer

Organic Engagement Pay to play

How to Effectively Target Your Core Consumer

“The Homies”

Peer to peer influence

•  Tag your buddies

•  Genuine, passionate, honest ambassadors

•  Likeitwant.it

ReadyPulse Webinar

How to Effectively Target Your Core Consumer

“The Hotties”

The attractive influence

•  Targeted posts & ads

•  Engaging Text, photo, and video content

•  Informational community

ReadyPulse Webinar

How to Drive Traffic From Instagram to Site

10 Selling Elements of an Instagram1.  Product Name2.  Product Image3.  Authentic context4.  Caption & Hashtags5.  Where to shop6.  Comments7.  Profile Name8.  Account Description9.  Brand Logo/Profile Picture10.  LikeItWant.It URL

ReadyPulse Webinar

LikeItWant.It/fitmarkbags

76% Click-through rate 21% Of Organic Site Traffic

Fulfilling top social kpsi

KPI: Activity/Engagement KPI: site traffic

The AIDA Model on Instagram

Attention

Interest

Desire

Action

         

         

         

         

ReadyPulse Webinar

How to Drive Brand Awareness Without spending a fortune

ReadyPulse Webinar

How to Drive Brand Awareness Without spending a fortune  

Ambassadors From Day 1

ReadyPulse Webinar

Ambassadors: Someone that understands themselves and understands the brand•  Authentic

•  Real

•  Honest

•  Passionate

•  Respectful

•  Team player

•  communicator

ReadyPulse Webinar

Mark’s Top 3 Tips

1.  Hard work, dedication, and a real passion for what you’re doing, gotta have it!

2.  Your product has to be the best, or you better believe it’s the best with reasons to back you up.

3.  Straight up strategy, if you have a large budget you can move quickly, if you have a small budget you need to move effectively.

ReadyPulse Webinar

Q&AReadyPulse Webinar

For more information download one of readypulse’s case studies

ReadyPulse Webinar

Thanks for attending!