Ready for REAL influencer marketing? By Dorit Roest At the European Food Blogger Convention 2016 |...
27
By Dorit Roest tim@theinfluencersmovement.com | Zekeringstraat 46 | 1014 BT Amsterdam | +31(0)20-7609370 Ready for REAL influencer marketing? Introducing the REAL principles; Relevance, Engagament, Authenticity & Likeability
-
Upload
dorit-roest -
Category
Marketing
-
view
316 -
download
0
Transcript of Ready for REAL influencer marketing? By Dorit Roest At the European Food Blogger Convention 2016 |...
By Dorit Roest
[email protected] | Zekeringstraat 46 | 1014 BT Amsterdam | +31(0)20-7609370
Ready for REAL influencer marketing? Introducing the REAL principles; Relevance, Engagament, Authenticity & Likeability
It started with dollysdish.com…
#JOINTIM
Let me tell you about a blogger…
#Ioncewasafoodblogger
#JOINTIM
Bloggers Network & The Influencers Movement (TIM)
#JOINTIM
tim is an exclusive matching platform for influencers and marketeers that is on a mission to make influencer marketing more REAL*.
*Relevant, Engaging, Authentic and Likable
#JOINTIM
What’s the problem?
Influencer Marketeer
REAL collaboration
#JOINTIM
#JOINTIM
What’s the problem?
Dolly’s Dish
(Influencer)
Kitchen Aid
(Marketeer)
REAL collaboration
#JOINTIM
“We can expext an overall decrease of value in influencer marketing”
Quality content Trust Results
Influencer Marketeer Consumer
So what?
#JOINTIM
Relevant audience
R E A LEngaging
connection Authentic
story Likable content
My personal mission: REAL influencer marketing
#JOINTIM
RELEVANT audience
R
Foodless & Verkade
#JOINTIM
Will it be Relevant for my followers?
ENGAGING connection
E
Sanny zoekt geluk & KLM and De Jong Intra
#JOINTIM
Dear Good Morning and Runninglau & KLM and De Jong Intra
#JOINTIM
Will it strengthen the engagement I have with my followers?
AUTHENTIC story
A
Casey Neistat & The secret life of Walter Mitty
#JOINTIM
Will I be able to tell an authentic story?
LIKABLE content
L
10 Bloggers & NS International
#JOINTIM
Will I be able to create likable content?
Do’s & Dont’s
Will it be Relevant for my followers? R
E
A
L
Will it strengthen the Engagement I have with my followers?
Will I be able to tell an Authentic story?
Will I be able to create Likable content?
Am I a REAL match?
why or
how?
#JOINTIM
Nobody reads ads.
People read what interests them. Sometimes it’s an ad.
Howard Luck Gossage
CONTACT ME & TIM ON SOCIAL MEDIA: @DORITROEST @THEINFLUENCERSMOVEMENT
