READERSHIP - HEARST · READERSHIP SOURCE: MOTIVACTION RESEARCH & STRATEGY. 41% 32% 48% Respondents...
Transcript of READERSHIP - HEARST · READERSHIP SOURCE: MOTIVACTION RESEARCH & STRATEGY. 41% 32% 48% Respondents...
MAN AT HIS BEST
READERSHIPSOURCE: MOTIVACTION RESEARCH & STRATEGY
41%
32% 48%
RespondentsNumber 866 (all men)
91% of the respondents read the magazine of which
57% subscriber, 26% newsstand sales,
and 17% other.
visits at least once per 2 weeks Esquire.nl
visits at least once per 2 weeks the social media of Esquire
keeps the magazine
Average time spent reading the magazine is 66 minutes.
THE ESQUIRE reader IS...
The Esquire man aims to be the best version of himself.
STYLISHClothing and appearance are a reflection of his personality. He likes to reward himself with beautiful things and knows the value of quality.
SUCCESsFULA hard-working mature man between 25 and 45, living in the city or urban district just outside it. He pursues a healthy lifestyle and often has a partner.
CURIOUSWhether it is in his wardrobe, how he spends his leisure time, or his choice of mechanical time-piece, he wants relevant information to be served up at all times.Esquire offers him the filter he needs, to get the best out of life.
INFLUENCERAs a well-informed modern man he is often asked for his opinion on style, food and fashion.
51% 25 - 44 years
64% high education
54% lives in major cities
and suburbs (Randstad)
28% household with youngest
child < 14 years
19% older 2-person households
(>40 years)
16% younger 2-person households
(<40 years)
PROFILE
58%71% 16%57%
high incomemain income of the household has his own companyworks more than 40 hours a week
Work
96% Travel
93% Fashion
93% Gadgets
79% Watches
79% Cars
78% (Alcoholic) drinks
Interests
46%
33%
12%
WATCHES
possesses a watch from a luxury brand
doesn’t possess one but would like to
doesn’t possess one but is saving money for it
Spending
57% Fashion
52% Shoes
44% Travel
35% Luxury articles
79% Booze
26% Gadgets
(Q: reader spends more than others on….)
ESQUIRE readerIS INFLUENCER
(Q: people ask my opinion about …)
47% Food
45% Style*
41% Fashion
38% Sports
33% Gadgets
31% Cars
* 65% of the readers younger than 30 years say that people ask their opinion about style!
78%
81%
70%
71% Luxury and comfort are important to me
I love to spend money to luxury
Clothing and appearance are a reflection of my personality
Quality is more important than the price of fashion items
78%
36%
66%
25%55%
Esquire inspires me whereby I (sometimes) decide to
purchase
Esquire is my favorite magazine
Esquire inspires me when buying
luxury items
I buy fashion and accessories presented in
Esquire
I buy gadgets presented in
Esquire
*65% of the respondents who possess a luxury watch, consider Esquire as an
authority in this field
I consider Esquire as an authority regarding
82% Lifestyle
75% Fashion
55% Watches*
35% Gadgets
80% 46% 45% 41%
stylish inspiring luxurious interesting
THEMesAccording to readers the following aspects apply to
Esquire:
FACTS & FIGURES
DIGITAL UV 550.000PV 1.200.000
PRINT CIRCULATION 25.000
NEWSLETTER25.000 SUBSCRIBERS
45.000 followers
16.700 followers
Source: Google Analytics
EDITORIAL PLANNING & PUBLICATION 2019
# 4 – FASHION ISSUE + AUTOSPECIAL Publication August 28
# 5 - BEST DRESSED MANPublication October 23
# 6 – BIG WATCH BOOKPublication December 11
MAN AT HIS BEST