Advertising and readership
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Advertising and Readership The Hidden Analogy Ali Anani
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Emotions that drive attention to ads are also the drivers for more readerships
Transcript of Advertising and readership
Advertising and ReadershipThe Hidden Analogy
Ali Anani
A good ad
shakes emotions
and triggers
a response to Call of
Action
Light travels fast.
The ad stirs the
viewer eyes first
Other senses follow steps
Beware! These are the top of
the iceberg.
Real emotions
are hiding below
Beware! These are the top of
the iceberg.
Real emotions
are hiding below
You do not but a camera
The hidden
sentiment is you
buy memorie
s
Use what I coin
“Emotional
Equations”
You do not buy a car; you
buy freedom power to
move
You do not buy tea
bags; you buy your
convenience
People read to fulfill
hidden desires as
well
They read the title first and
this should trigger the readers’ hidden
emotions
They read for the
pleasure of
They read for
the pleasure
ofHUMOR
Why people read humorous stories? What is the Emotional Equation for it?
They read for
the pleasure
ofHUMOR
The Emotional Equation isEmotional Relaxation
Emotions drive
readership the same way they
drive attentions to
ads
