The average age of NME readers is 24 years old. 69% of which are male readers and 31% female readers, this shows that the majority of readers are a male audience.

52% of NME’s readers work full time, 7% work part time and 29% are still unemployed and studying . 65% of their readers will be willing to spend money on NME as the social classes are usually wealthy.

By examining NME magazine I would make an assumption that the audience attend many gigs, shows and live events and would be interested in the latest technology such as iPods, Blackberries , Macbooks etc. Fashion would also play a big part with the target audience as they are mostly adolescents who are known to make fashion statements and follow trends so they would buy clothing from places such as H&M, New look, Topshop etc.