Kerrang! Magazine reader profile

The target audience is 16-25 year olds and specific towards rock music fans. However in recent years, the age of the audience has dropped and it is more 14-17 year olds who tend to buy and read it due to its featured bands being more poppy. (Elliot Minor, We Are The Ocean, 30 Seconds To Mars etc)

Total circulation sales are 52,272 (50,128 in UK and republic of Ireland) - 01-Jul-2008 to 31-Dec-2008. Cover price is £2.20, which is cheap for the

target audience (students, young people with low incomes etc..)

First Published June 6th 1981 with Geoff Barton as editor.

Is famous (and criticised) for repeating the process of discarding bands when new musical trends become popularKerrang! is also published in Spanish

The Kerrang! empire has it's own awards ceremony, TV music station, Radio station and website.

The magazine gives out occassional free gifts to satisfy the viewer such as calenders and CD's, however posters are included in every issue.

It overtook NME as the number 1 rock/music magazine in the UK.

Lead image

The front cover of Kerrang! appeals to the target audience of rock music fans. The lead image shows a rock star in an aggressive pose. The styles of writing used look quite

Pull quote

By line

Drop cap