Reaching Buyers Online

“The Fastest Growing Real Estate Website.”

Tice Burke

Manager, Strategic Partnerships

tice@trulia.com

1. Be where they are. 2. Meet on their terms. 3. Measure your success!

How do you reach buyers online?

Consumers are online. – Make sure you are too!

Some quick stats…

• 87% of all home buyers go online during search

• 94 % of buyers ages 25-44 used the Internet during their search

• 82% of home buyers who used the Internet during search purchased through a real estate agent

• 80% of first-time homebuyers are Gen X/Y

(NAR 2008 Homebuyers Survey)

Gen X and Gen Y Comprise over 120MM Consumers!

What sites are consumers using?

• Who’s using Trulia?

• More than 6.3 Million users per month– 62% plan to list/purchase within the next 6 mo.– 81% plan to list/purchase within the next 12 mo.– 61% not yet working with an agent– 52% pre-qualified for mortgage

• Users run over 800,000 searches per month in the Atlanta Metro area on Trulia.com!

Be where they are

Highly-engaged audience of buyers and sellers

Consumers want transparency and control

Trulia Blogs & Voices – Reach consumers for FREE!

Trulia Voices – Online Q&A

Trulia Voices – Online Q&A

Trulia Blogs – Get your message out!

Trulia Blogs – Get your message out!

Other ways to engage – Premium Listings

Dominant positioning & brand exposure for more consumer views

Other ways to engage – Banner Advertising

Your Ad Here

and/or…

Measure, Measure, Measure…

Test, Test, Test!

Measurement is key to online engagement

TICE BURKE

Manager, Strategic Partnerships tice@trulia.com

Thank You!