2014 will be the year of the repeat homebuyer - Trulia.
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Transcript of 2014 will be the year of the repeat homebuyer - Trulia.
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20142014 will be the year of the repeat homebuyer
- Trulia
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• The 3 powerful prospecting techniques which secure the most listing appointments
• The 4 major mistakes agents make when prospecting for sellers
• Creating a pre-listing package that seals the deal before you even show up
• Marketing yourself as a ‘selling machine’ (which is what every seller wants to hire!)
We will cover…
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3 POWERFUL Prospecting Techniques
1. 10-10-202. Direct Mail3. Content Marketing
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SOLD
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Direct Mail is Back!
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“One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels.
This typically involves relevant industry information that provides insight to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following.”
Forbes MagazineContent Marketing Will Be Bigger Than Ever
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2014 will be the year that real estate marketing shifts to effectively and
consistently answering the one question every real estate pro gets asked:
How’s the market?
Nobu Hata NAR’s Director of Digital Engagement
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The 4 Major Mistakes agents make when prospecting for sellers
1. Bragging about Themselves2. Bragging about Their Company3. Branding the Wrong Message4. Telling instead of Teaching
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Trust Me… Just Sign the Papers
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“
Marc Davison1000Watt Consulting
Frivolous content will sink in 2014 as the
gems of true insight continue to rise.
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STOP with the
Cherrie Pie Recipes
BRANDING
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“
Dave Ramsey Financial Guru
When getting help with money, whether it is insurance, real estate or
investments you should always look for
someone with the heart of a teacher,
not the heart of a salesman.
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Home Prices
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CONFUSIONCONFUSION
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FHFA 3Q Home Price Index11/2013
Year-over-Year Price Changes by Region
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FHFA 3Q Home Price Index11/2013
Year-over-Year Price Changes by State
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Month-Over-Month Price Changes
12/2013
Month-over- Month Price Changes by State
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The Pre-Listing Package that seals the deal
before you get there
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The 2 Major Mistakes
1. Bragging about Themselves
2. Bragging about Their Company
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Existing Home Sales
S&P Case Shiller 12/2013
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WEST
Down 10.1%
MIDWEST
Unchanged
SOUTH
Up 1%
NORTHEAST
Up 6.6%
NAR’s Existing Homes Sales Report 12.2013
Year-Over-Year % Change in House Sales
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2013 Available Inventoryin millions
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Marketing yourself as a
‘SELLING MACHINE’ (which is what every seller wants to hire!)
SOLD
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Financial Reasons to Buy
Joint Center for Housing Studies, Harvard University12/2013
Reason Quote from Harvard Report
Housing is the one leveraged investment available
“Homeownership allows households to amplify any appreciation on the value of their homes
by a leverage factor.”
You're paying for housing whether you own or rent
“Homeowners pay debt service to pay down their own principal while households that rent
pay down the principal of a landlord.”
Owning is usually a form of “forced savings”
“Having to make a housing payment one way or the other, owning a home can overcome
people’s tendency to defer savings.”
There are substantial tax benefits to owning
“Homeowners are able to deduct mortgage interest and property taxes from income.”
Owning is a hedge against inflation
“Housing costs and rents have tended over most time periods to go up at or higher than
the rate of inflation, making owning an attractive proposition.”
55
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Federal Reserve
OVER 30X greaterthan renters
Homeowners Net Worth…
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An American Family’s
Net Worth
Federal Reserve
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Impact of Increasing
INTEREST RATES
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ta·perˈtāpər/Verb – to diminish or reduce
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Mortgage Rate Projections
Analyst Projected Rate 4Q 2014
Fannie Mae 4.8% National Assoc of Realtors 5.4% Freddie Mac 5.0% Mortgage Bankers Assoc 5.3%
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Date Average Price*
Interest Rate**
P&I***
November 2012 $227,900 3.32 $1,000.61
November 2013 $244,500 4.29 $1,208.53
$207.92Difference in Monthly Payment
Monthly Annually Over 30 Years
$207.92 $2,495.04 $74,851.20
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Date Average Price*
Interest Rate**
P&I***
November 2014 $254,280 5.3 $1,412.03
* Assuming a 4% Appreciation as projected by the latest Home Price Expectation Survey** Based on projection from the Mortgage Bankers’ Association
*** Principal & Interest Payment
Monthly Annually Over 30 Years
$203.50 $2,442 $73,260
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